2025 Industry Research Reveals How to Thrive in a Shifting Electrical and Automation Landscape

July 4, 2025

EFC is proud to share its 2025 Industry Research report — a comprehensive look into the changing dynamics of the Canadian electrical and automation markets.

This year’s report dives deep into the evolving expectations of customers as our industry navigates supply chain pressures, digital transformation, and sustainability demands. Based on input from over 1,000 industry professionals, the research sheds light on how organizations are adapting their sales, marketing, and operational strategies to succeed in a market shaped by price sensitivity, e-commerce expansion, and demand for Canadian-made products.

Key themes include:

• Over 80% of contractors now make online purchases — a dramatic rise from 2021.
• 82% of manufacturers and distributors cite price sensitivity as the top challenge.
• A regional surge in impulse buys at distributor counters, especially in BC and Alberta.
• Integrators and OEMs demand tailored, tech-enabled support solutions.
• Growing focus on ESG and Canadian-sourced supply.

Whether you’re on the manufacturing line or counter floor, these insights offer actionable direction to improve customer engagement and business resilience.

Download the Report

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