IBEW Initiative aims to Boost Canadian Diversity Efforts

EIn IBEW Aprenticeship 400

Sept 3, 2020

IBEW International President Lonnie R. Stephenson recently announced the “IBEW Strong” initiative to grow a more inclusive and representative union, and IBEW leaders in Canada are embracing the push to increase diversity while continuing to educate the best electrical workers in the world. It’s something that’s been an IBEW priority for many years.

“We have an opportunity as an industry to solve multiple problems by putting people to work,” said Cheryl Paron, an international representative in charge of the First District’s outreach to traditionally underrepresented communities.

“We pride ourselves at the IBEW on the strength of our construction apprenticeships. We have a higher standard. But at the same time, it can exclude some of those communities that do not have the resources to meet our requirements. We’re looking for ways to change that while maintaining those standards.”

“We’ve long worked to make IBEW membership more accessible, and the IBEW Strong initiative will help us do that even more,” First District International Vice President Thomas Reid said. “Not only is opening our doors the right thing to do, as our nation grows in diversity, we have to reflect that change. IBEW membership offers a path to a better life for members and their families and that’s especially vital in areas where the population has been historically marginalized.”

Such is the case with Canada’s Indigenous community, which has lagged badly behind most of Canada in wages and benefits and where educational opportunities are often limited. Paron said many Indigenous communities want to become more involved with trade unions because they believe they offer their citizens a chance at a better life.

“Maybe they attended schools where they were not able to learn math and science to meet our [apprenticeship] standards,” she said. “So, we look for ways to bring them up to our standards.”

For the IBEW, one of the most successful diversity efforts has been at Toronto Local 353, which has been an active member of the Central Ontario Building Trades’ Hammer Heads program since its formation in 2009. The program is designed to aid men and women between the ages of 18 and 26 in the Indigenous and other under-resourced communities in developing the skills needed to work in the trades.

Successful applicants are placed with a mentor and enrolled in a 12-week boot camp to improve their math, science and English skills. They also visit various jobsites to get a better understanding of which trades appeal to them.

After that, those interested in an electrical career take the Local 353 apprenticeship exam. Ten have gone on to be journeyman wiremen and several more are now apprentices, Local 353 vice president Jeff Irons said.

“These really are great young people,” he said. “In addition to now having a career as an electrician and being part of Local 353, we’ve found they’re upfront, proud union members who will promote the trade union movement.”

Vital work also is being done at Vancouver Local 213, which has had an active Electrical Workers Minority Committee for several years. Work by Local 213 members led to the formation of the BC Centre for Women in the Trades, which studies and advocates for ways to retain women working in construction.

Paron said she hopes those examples show local unions across Canada the importance of such work.

“Some of them look at this and think it’s difficult to do,” she said. “They don’t know where to start. We understand that, so we’re trying to lay things out and show them people who have done this work and they can talk to.”

Paron said the increased diversity efforts also can pay off at non-construction locals, noting her time as a member of Ottawa Local 2228, which represents about 1,900 federal workers across the country. She was employed by Nav Canada for eight years and the company paid her expenses to attend the IBEW’s Women’s Conference in 2018.

“They saw the value of promoting leadership among women,” she said. “One of the things we need to continue to do in [professional and industrial] is to promote partnerships like this.”

Source

Related Articles


Latest Articles


Changing Scene

  • ECABC Announces 2026 Hall of Fame Inductees

    ECABC Announces 2026 Hall of Fame Inductees

    April 30, 2026 ECABC is proud to announce that Bill Strain and Rob Tate will be inducted into the ECABC Electrical Hall of Fame this June. Bill and Rob have devoted their careers to the electrical contracting industry in British Columbia. Induction into the Electrical Hall of Fame is the highest honour the Association can Read More…

  • Nexans Initiates Copper Mark Recertification for Montreal Site

    Nexans Initiates Copper Mark Recertification for Montreal Site

    April 27, 2026 Nexans Canada Inc. has initiated the Copper Mark recertification process for its site located at 460 Durocher Avenue in Montreal. As part of this process, an independent external assessment of the site is scheduled for April 22–24, 2026. Copper Mark is an independent assurance framework designed to assess the responsible practices of industrial sites against recognized Read More…

  • Fort Frances Memorial Sports Centre Adding Solar as Part of GICB Program

    Fort Frances Memorial Sports Centre Adding Solar as Part of GICB Program

    April 27, 2026 The Fort Frances Memorial Sports Centre will generate solar energy following an investment of $589,762 from the federal government through the Green and Inclusive Community Buildings (GICB) program. This funding will reduce greenhouse gas emissions and annual electricity costs for the facility. A rooftop solar generation system will convert solar energy into Read More…

  • IDEAL Electrical Announces $1M Donation and Partnership with Habitat for Humanity

    IDEAL Electrical Announces $1M Donation and Partnership with Habitat for Humanity

    April 27, 2026 In 2026, IDEAL Electrical will support four global Habitat for Humanity activations across Greater Toronto, Greater Chicago, the United Kingdom and Los Angeles/Southern California. These efforts will bring together IDEAL employees, electricians and apprentices, industry partners and electrical influencers to contribute more than 500 volunteer hours, $100K in materials and invaluable electrical skills Read More…