Rittal Rises to the Covid Challenge to Win a Prestigious EFC Marketing Award

EIN Rittal EFC Marketing 400

November 25, 2021

The current crisis has reiterated the importance of combining a personalized and digitalized marketing strategy to reach customers far and wide! Rittal System Ltd., Canada, world leading producer of electrical enclosures, climate control, power distribution & IT Infrastructure solutions and software, has been executing a truly integrated marketing strategy by combining the personal touch with the electronic media, to win an Electro-Federation Canada Marketing Excellence Award for the fourth year!

The EFC awards were presented on November 24th, at EFC’s digital “Future Forum”. It is important to understand that EFC’s Marketing Awards program recognizes organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. All entries are always reviewed and selected by an external panel of judges with expertise in each category, adding to the credibility of the awards.

Said André Bousette, President, Rittal Systems Ltd., Canada, “Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customers…. our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies.”

This year’s EFC Marketing Excellence Award was presented for the evolution of the German Technology Day from a 4-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian Companies showcasing the best of German technology in Canada: Rittal, EPLAN, Bosch Rexroth, FESTO, PILZ, MurrElektronik, PILZ and WAGO.

Added Sandra Abuwalla, Marketing Lead, Rittal Systems Ltd., Canada, “German Technology Day (GTD) is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving on-line and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate on-line”.

Electro-Federation Canada and media partners from Annex and Kerrwil fully supported the GTD events, magnifying their presence with thousands of views in various forms of the media. Following the success of this year’s event with over 500 participants, there are plans to invite all German Companies based in Canada to participate in 2022, plus take it to new locations. To view all GTD sessions and learn more about the event, please visit: www.germantechnologyday.com

 

Related Articles

Latest Articles

  • How ABB’s Hi-Tech Valiant™ Current Limiting Fuse for Fire Mitigation Impacts Safety & Reliability, Protecting the Environment & Critical Infrastructure

    How ABB’s Hi-Tech Valiant™ Current Limiting Fuse for Fire Mitigation Impacts Safety & Reliability, Protecting the Environment & Critical Infrastructure

    March 13, 2025 By Blake Marchand Discussing the Hi-Tech Valiant™ Fuse for Fire Mitigation with ABB’s Dominique Tardif There has been increased awareness on the impact of forest fires in recent years, as wildfire seasons have intensified in North America. We recently saw devastating fires in California, and in Canada, statistics show that each year wildfire seasons… Read More…

  • EFC Tariff Update Hub

    EFC Tariff Update Hub

    March 13, 2025 EFC’s Tarrif Update Hub provides a centralized location for EFC actions, government advocacy, and key industry resources regarding the ongoing tariff situation between Canada and the United States. Designed to keep EFC members aligned and ahead of developments, check back for updates and insights to help you navigate the evolving landscape. EFC… Read More…

  • International Women’s Day 2025: Advancing Equity in the Skilled Trades

    International Women’s Day 2025: Advancing Equity in the Skilled Trades

    March 13, 2025 On March 8, 2025, CAF-FCA celebrates International Women’s Day (IWD) by reaffirming our commitment to breaking barriers and advancing opportunities for women and equity-priority groups in the skilled trades. This year’s theme, “For ALL Women and Girls: Rights. Equality. Empowerment,” is a powerful call to action—one that aligns with our efforts to… Read More…

  • EFC is Proud to Recognize March 8 as International Women’s Day

    EFC is Proud to Recognize March 8 as International Women’s Day

    March 13, 2025 By Electro-Federation Canada Imagine a gender equal world. A world free of bias, stereotypes, and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated. Together we can forge women’s equality. Collectively for #IWD2025 we can all #AccelerateAction. Focusing on the need to Accelerate Action emphasizes the importance of taking swift… Read More…

Changing Scene

  • Canada Invests in Deep Energy Retrofits for Affordable Housing in Hamilton

    Canada Invests in Deep Energy Retrofits for Affordable Housing in Hamilton

    March 13, 2025 There is a need and an opportunity for Canada to strengthen energy security and affordability for all Canadians. Canada’s buildings sector is the third-largest contributor to greenhouse gas emissions across the country. By increasing the scale and pace of building retrofits, we can make homes and buildings more energy-efficient and improve reliability in units.  The federal… Read More…

  • Tesla Products Excluded from BC Hydro Incentive Program

    Tesla Products Excluded from BC Hydro Incentive Program

    March 13, 2025 CBC has reported that BC Hydro is excluding Tesla products from their EV charger incentive program. However, products purchased prior to March 12 will still be eligible. “As of March 12, Tesla chargers, energy storage batteries and inverters are not eligible for rebates, according to B.C. Hydro. Those who have purchased or… Read More…

  • Acuity Rebrands and Introduces New Corporate Identity

    Acuity Rebrands and Introduces New Corporate Identity

    March 13, 2025 Acuity Brands, Inc.’s corporate name is changing from Acuity Brands, Inc. to Acuity Inc. effective March 26, 2025. Acuity will continue to operate through two business segments, Acuity Brands Lighting (ABL) and Acuity Intelligent Spaces (AIS), formerly Intelligent Spaces Group (ISG). They will continue trading on the New York Stock Exchange under the ticker symbol “AYI”. “Acuity is positioned for long term growth…. Read More…

  • IDEAL Electrical™ Unveils Fresh, Modern Brand Identity

    IDEAL Electrical™ Unveils Fresh, Modern Brand Identity

    March 7, 2025 IDEAL Electrical was the first company to obtain a patent to make and sell wire connectors in the United States 96 years ago this month – and today IDEAL® announces a modern look for the brand, which captures the company’s spirit of relentless innovation and the optimistic future of the electrical trade. … Read More…