EFC Announces the Launch of its New Brand Identity

EFC Logo

June 4, 2018

Electro-Federation Canada (EFC) announced the launch of its new brand identity last Wednesday at its annual conference in Vancouver, BC. This rebrand is part of EFC’s strategy to prepare the association for the future so that it remains in step with the changing dynamics of the Canadian electrical market. 

“This change marks a strategic pivot in our future direction,” said Carol McGlogan, President & CEO, EFC. “Our industry is on the verge of big changes and our new brand identity reflects the advancing market. Our products have become an important backbone for developments in Intelligent Buildings, Smart Homes, Industrial Automation, Electrification, Digitalization and other key areas. It’s an exciting time to be part of this industry – and our new brand position and marketing initiatives will seal the appeal!”

As part of this launch, EFC has introduced a new logo, updated the vision and mission statements to better reflect EFC’s value proposition to members, and created new collateral – such as our new weekly newsletter – to augment the change. Over the next few weeks, EFC will roll-out a number of other tools, including a fully-bilingual Website with enhanced functionality and an industry video that profiles industry innovation. ​​​

Click here to download EFC’s new logo assets

Display the logo on your corporate website using the “Proud Member” graphic (available in English and French). Direct the online graphic to the EFC website: www.electrofed.com – new site launching soon! 

Related Articles


Latest Articles

  • Industrial Wiring Devices: A Brief Intro and How to Choose Them

    Industrial Wiring Devices: A Brief Intro and How to Choose Them

    June 9, 2025 Introduction: With the multitude of options on the market, it can be difficult to decide whether you need a pin and sleeve wiring device or a plug and connector in your industrial plant or facility. You might find your head swirling with thoughts about which option is best. Or you may not… Read More…

  • Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    June 9, 2025 By Electro-Federation Canada On June 3 and 4, a high-level delegation from Canada’s electrical and automation sector travelled to Montreal and Quebec City for a series of strategic meetings with Quebec government officials and key stakeholders. Organized by Electro-Federation Canada (EFC), this mission underscores the critical role the industry plays in advancing… Read More…

  • Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    June 9, 2025 By Electro-Federation Canada This year’s Annual Industry Conference, held against the breathtaking backdrop of Niagara Falls, Ontario, was a landmark event with more than 710 Electro-Federation Canada community members. More than just a celebration of our shared history, it was a launchpad for new ideas, future-based dialogue, and deeper connections.   The energy and… Read More…

  • Code Quiz: Canadian Electrical Code, Part 1, 26th Edition Section 28 – Motors and Generators

    Code Quiz: Canadian Electrical Code, Part 1, 26th Edition Section 28 – Motors and Generators

    by William (Bill) Burr Question:  Adam is working in his garage cutting wood on his table saw. Suddenly the lights go out and the sump pump and the table saw stop running. There is obviously a power outage. After a short time, the lights and the sump pump come back on, but thetable saw stays off. Adam needs to restart it.  Can you explain why the lights and sump pump come back on… Read More…


Changing Scene

  • Andrey Goreev Joins Mersen Electrical Power as Regional Sales Manager

    Andrey Goreev Joins Mersen Electrical Power as Regional Sales Manager

    June 9, 2025 MERSEN CANADA TORONTO INC. is pleased to announce effective June 2nd, 2025, Andrey Goreev has joined Mersen Electrical Power as Regional Sales Manager for the Western Canada Region. He will report to Tom Arbanas, Vice President of Distribution Sales and Customer Care, Canada. Andrey has over 18 years of experience in industrial… Read More…

  • Electric Avenue Powers Ahead with Major Win and New Flagship Product: Watti Pro Echo

    Electric Avenue Powers Ahead with Major Win and New Flagship Product: Watti Pro Echo

    June 9, 2025 In an industry dominated by global giants, a startup from Canada’s East Coast is quickly becoming one of the most compelling cleantech success stories in the country. Electric Avenue, a Nova Scotia–based EV charging manufacturer, is making waves in the North American market with the official launch of its Watti Pro Echo… Read More…

  • Manitoba and BC Establish Free Trade Agreements

    June 9, 2025 The Manitoba government will sign a new memorandum of understanding with British Columbia to advance free trade between the two provinces and cabinet will pass regulations by July 1 to ensure mutual recognition of other provinces by Canada Day, Premier Wab Kinew announced today at the MBiz Breakfast Series hosted by the… Read More…

  • Nova Scotia Removing Trade Barriers With Other Provinces, Federal Government

    Nova Scotia Removing Trade Barriers With Other Provinces, Federal Government

    June 9, 2025 Trade barriers between Nova Scotia, several provinces and the federal government will soon be removed. Nova Scotia, along with Alberta, British Columbia, Manitoba, Ontario and Prince Edward Island have taken action to remove barriers and red tape that will open up new trade and investment opportunities. It is also anticipated that the… Read More…