Rockwell Automation Opens New Electric Vehicle Innovation Center in Silicon Valley

EIN CS int Rockwell EV 400

June 26, 2019

Rockwell Automation, a leading solutions and services provider to the automotive industry, today opened a new 8,000 square-foot Electric Vehicle (EV) Innovation Center at 111 North Market Street in San Jose, California, within its Information Solutions development facility. The center will provide live manufacturing demonstrations, hands-on trials utilizing new technology and events showcasing collaboration with industry experts and Rockwell Automation partners.

Utilizing augmented and virtual reality modeling, the EV Innovation Center provides automotive start-ups and established manufacturers an environment to learn new technologies and standards, enabling them to deliver electric vehicles to market faster, with less risk and at lower cost.

The combination of Rockwell Automation technology with partner technology is what makes the center unique. Specifically, Rockwell Automation’s FactoryTalk InnovationSuite, powered by PTC, is an unmatched integrated solution that combines software from PTC and Rockwell Automation. Similarly, Eagle Technologies provides the battery pack assembly machine, and FANUC furnishes robot technologies, both integrated with Rockwell Automation technology.

Hirata, a turnkey assembly line builder, provides an assembly cell that demonstrates electric drive unit assembly and testing. Emulate 3D, Rockwell Automation’s simulation software, helps to prototype and test machines before they’re built. teamtechnik performs functional testing to confirm performance before building the drive into the electric vehicle.

“With growing global consumer demand, electric vehicle companies are challenged to meet aggressive production timelines,” said John Kacsur, vice president, Automotive and Tire Industries, Rockwell Automation. “We established the Electric Vehicle Innovation Center to expand their possibilities and get their products to consumers quickly and at the lowest possible cost, while operating more efficiently.

“It’s an immersive experience that helps customers develop and realize The Connected Enterprise — our vision for smart manufacturing that enables customers to leverage data and achieve positive business outcomes,” said Kacsur. “With over 4,000 successfully designed, installed and commissioned automotive manufacturing projects, Rockwell Automation knows how to help EV manufacturers get to market faster and better manage enterprise risks.”

Kacsur noted that the EV Center supports digitalization efforts not only for auto and tire customers but for customers in all industries. Customers are welcome to visit the EV Center and consult with industry experts.

By 2040, it’s expected that 54% of new vehicle sales will be electric vehicles, according to Bloomberg New Energy Finance. Batteries currently represent a third of the cost of an EV. As battery costs continue to fall, demand for EVs will rise, with up to 40 million new EV batteries needed annually to power new vehicles.

Source

Related Articles


Latest Articles

  • Driivz: 2025 State of EV Charging Network Operators Report

    Driivz: 2025 State of EV Charging Network Operators Report

    May 19, 2025 As the EV charging industry is poised for profitability, network operators still face many challenges. But what are their biggest challenges, are they ready to scale up to support their business growth, and how will they provide drivers with a better charging experience in 2025. This report answers these questions and more,… Read More…

  • Electri International: Understanding, Identifying, and Measuring Rework

    Electri International: Understanding, Identifying, and Measuring Rework

    May 19, 2025 ELECTRI has sponsored a research project to create a playbook for electrical contractors that will help you: Unpaid rework refers to activities in the field (including prefabrication) that have to be done more than once, or activities that remove work previously installed as part of the project, where no change order has… Read More…

  • Intermatic Acquired by MPE Partners

    Intermatic Acquired by MPE Partners

    May 19, 2025 By David Gordon, Channel Marketing Group, President The Intermatic deal is done. It has been rumored for months that Intermatic was being sold. Strategic buyers and private equity firms were mentioned as expressing interest and reviewing “the book” throughout the fall (and some mentioned even last summer.) According to sources, it was a “challenge” for… Read More…

  • 6 Things Contractors Need To Know About the Security Kit for Wire Mesh Tray

    6 Things Contractors Need To Know About the Security Kit for Wire Mesh Tray

    May 19, 2025 The rapid expansion of data centers has brought about significant challenges in maintaining data security standards. According to Statistics Canada, recovery costs from cyber security incidents in 2023 were $2.1 billion, up from $600 million in 2021. This critical situation requires a more robust cable management design to protect data from being… Read More…


Changing Scene

  • Schneider Electric Canada Named One of Canada’s Greenest Employers for 2025

    Schneider Electric Canada Named One of Canada’s Greenest Employers for 2025

    May 19, 2025 Schneider Electric Canada has been recognized as one of Canada’s Greenest Employers for 2025 by Mediacorp Canada Inc. as part of the Canada’s Top 100 Employers project, a prestigious honour celebrating organizations that lead the country in creating a culture of environmental sustainability. This recognition highlights Schneider Electric’s long-standing commitment to advancing climate action, driving… Read More…

  • NEW ECAO Website is LIVE

    NEW ECAO Website is LIVE

    May 19, 2025 ECAO are excited to officially launch the new and improved ECAO website, redesigned with you in mind. Whether you are registering for training, accessing member resources, or staying up to date on key industry developments, ECAO’s new platform makes it faster, easier, and smarter. ECAO have rebuilt the site to deliver the ultimate… Read More…

  • Catalyst Sales and Marketing Announces New Partnership with MGM Transformers

    Catalyst Sales and Marketing Announces New Partnership with MGM Transformers

    May 19, 2025 Catalyst Sales and Marketing is proud to announce a new line partnership with MGM Transformer Company, a recognized provider of dry-type and liquid-filled transformers for commercial, industrial, and infrastructure applications. With over 50 years of expertise, MGM delivers custom-engineered, reliable, and energy-efficient solutions designed to meet the demands of data centers, renewable… Read More…

  • Intermatic Acquired by MPE Partners

    Intermatic Acquired by MPE Partners

    May 19, 2025 By David Gordon, Channel Marketing Group, President The Intermatic deal is done. It has been rumored for months that Intermatic was being sold. Strategic buyers and private equity firms were mentioned as expressing interest and reviewing “the book” throughout the fall (and some mentioned even last summer.) According to sources, it was a “challenge” for… Read More…