Britech: A Canadian Leader in the Electric Heating Cable Industry
Sept 11, 2019
Britech is one of Canada’s oldest and largest companies in the electric heating cable industry. Britech entered the electric floor warming and snow melting industry in 1996 when it became the exclusive Canadian representative for one of the first electric floor warming systems available in Canada.
In 1998 an agreement was concluded to represent Nexans (then known as Alcatel) on an exclusive basis across Canada. This partnership allowed Britech to expand into more markets, including heavy industrial, commercial and institutional, while maintaining a strong focus on residential new construction and renovation.
Originally, when the floor heating industry was in its infancy Britech sold directly to the consumer. With the association with Nexans in place, marketing efforts were re-directed to the electrical distribution market that services electrical contractors, major building owners, manufacturers and renovators across Canada.
The association with electrical distributors has allowed them to expand. Now, Britech has trained and qualified sales representatives from St. John’s to Vancouver Island. Their staff includes electrical, industrial and heat transfer engineers as well as highly qualified Industrial and residential HVAC specialists.
Britech provides engineered and standard heating cables to home builders, coal and nickel mines, tank manufacturers, major oil companies, tile installers, renovators, consulting engineering firms and federal and provincial governments, etc.
