Atkore Announces Brand Refresh

Juiy 23, 2020

Atkore, a manufacturer of electrical, mechanical, and safety products today announced the company’s refreshed brand to better reflect its future as a comprehensive infrastructure solutions company. For nearly a century, Atkore has grown through a deep understanding of the high demands of the construction industry. Atkore’s portfolio of industry-leading brands, coupled with its breadth of products and solutions, brings exceptional value to distributors, contractors and end-users.

 “Atkore’s refresh is both an inflection point for our business and a change in mindset. With a robust portfolio of legacy brands, the organization is elevating the Atkore brand to create a more seamless and consistent experience for our customers. This is an exciting opportunity for us to not only better reflect our aspirations for the future, but to simplify and standardize the brand around common principles,” said Bill Waltz, Atkore President & CEO. “Together, we are letting the world know the advantage we provide as one Atkore based on a foundation of our Atkore Business System and our strong values.”

 Atkore is forging a future where all Atkore brands, suppliers, employees, customers, partners and communities are building better together – a future-focused on serving the customer and powering and protecting the world.

Atkore’s brand portfolio includes Allied Tube & Conduit®, AFC Cable Systems®, Heritage Plastics®, Unistrut®, Unistrut Construction™, Cope®, US Tray®, Calbrite®, Calbond®, Kaf-Tech®, Columbia-MBF™, Eastern Wire+Conduit™, ACS/Uni-Fab®, Cii™, Power-Strut®, Calconduit®, Razor Ribbon®, Calpipe Security®, Vergokan®, Flexicon™, and Marco™

Go HERE for a video on their rebranding.

Source