ECS Launches “Reel Growth” Initiative to Support Global Reforestation: Growing a Greener Future by Planting one Tree for Every Order Placed in March and April

March 3, 2025

Electrical Cable Supply (ECS) is reinforcing its commitment to supporting the environment with the launch of its “Reel Growth” initiative. In partnership with Evertreen, an organization dedicated to reforestation, ECS will plant one tree for every order placed between March 3 and April 30, 2025 (up to 7,500 trees). This initiative underscores ECS’s ongoing efforts to reduce its environmental impact while supporting a greener future.

ECS branches across Canada rely on reels to transport and store cable, reusing them multiple times before they are no longer safe to use and discarded. While ECS actively recycles and returns as many reels as possible to manufacturing partners, the company recognizes the need to take further action to reduce its ecological footprint.

“Understanding our environmental impact is important to us at ECS. Through our partnership with Evertreen, we are turning our responsibility into tangible action, helping to support a greener world—one tree at a time.” – Christy Morrison, President.

The campaign name, “Reel Growth,” reflects both the cable reels used in ECS’s operations and the company’s broader mission to contribute to environmental growth. By linking everyday business activities to meaningful environmental action, ECS hopes to inspire customers and partners to join in the effort.

Industry Partners Supporting the Initiative
The “Reel Growth” campaign is made possible with the support of ECS’s valued partners: PTI Cables, Domtech, and Techspan. Their sponsorship plays a crucial role in amplifying the initiative’s impact, reinforcing the collective responsibility we all have in fostering a healthier planet.

Source

Related Articles


Latest Articles


Changing Scene

  • Mac’s II Agencies Announce Addition to Project & Specification Sales Team

    Mac’s II Agencies Announce Addition to Project & Specification Sales Team

    July 10, 2025 Mac’s II Agencies is pleased to announce that Drazen Jerkovic will be joining their Project & Specification Sales team in the Lighting Division later this fall. With over 25 years of experience in the lighting and electrical industry, Drazen is a highly respected consultant known for his technical knowledge and deep understanding of project delivery…. Read More…

  • Intralec Named New Sales Agency Partner for IDEAL Electrical in Central & Southwestern Ontario

    Intralec Named New Sales Agency Partner for IDEAL Electrical in Central & Southwestern Ontario

    July 7, 2025 Intralec Electrical Products is proud to announce our new partnership with IDEAL Electrical as their sales agency for the Central & Southwestern Ontario regions. As a Canadian manufacturer with over 60 years of experience producing quality products—many of which, like the Can-Twist wire connector and Yellow 77 lubricant, are made in Ajax,… Read More…

  • City of Winnipeg Continues to Improve Online Permits System

    City of Winnipeg Continues to Improve Online Permits System

    July 4, 2025 The City of Winnipeg has launched an improved Permits Online web portal. This upgrade aims to make the permit process more convenient for customers. Permits Online is a one-stop shop to manage the permit process. Now, the web portal is easier to use because customers can navigate it using their mobile device. The portal… Read More…

  • Schneider Electric Launches Chapter 3 of Sustainability School

    Schneider Electric Launches Chapter 3 of Sustainability School

    July 4, 2025 Schneider Electric, the leader in the digital transformation of energy management and automation, has launched Chapter 3 of its online Sustainability School, a free training program designed to empower its channel ecosystem partners to become leaders in sustainability. This chapter will focus on teaching businesses how to decarbonize and unlock the competitive… Read More…