Ontario Launches Ad Campaign, Funding to Address Skilled Trades Shortage
Jan 23, 2020
The province is facing a serious labour shortage which has the potential to get progressively worse. On any given day tens of thousands of jobs go unfilled and many of those are in the skilled trades.
Ontario has launched a marketing campaign to highlight good-quality, well-paying and flexible careers in the trades, under the slogan ‘Find a Career You Wouldn’t Trade.’
The government is also investing approximately $75 million in three programs to expose high school students to the trades: $12.7 million in the Ontario Youth Apprenticeship Program, $42 million in the Specialist High Skills major program and $20.8 million in a pre-apprenticeship program.
The ads will run digitally, in movie theatres and on Tim Hortons TV across the province.
