Rittal Rises to the Covid Challenge to Win a Prestigious EFC Marketing Award

EIN Rittal EFC Marketing 400

November 25, 2021

The current crisis has reiterated the importance of combining a personalized and digitalized marketing strategy to reach customers far and wide! Rittal System Ltd., Canada, world leading producer of electrical enclosures, climate control, power distribution & IT Infrastructure solutions and software, has been executing a truly integrated marketing strategy by combining the personal touch with the electronic media, to win an Electro-Federation Canada Marketing Excellence Award for the fourth year!

The EFC awards were presented on November 24th, at EFC’s digital “Future Forum”. It is important to understand that EFC’s Marketing Awards program recognizes organizations that demonstrate marketing excellence and innovation within the Canadian electrical manufacturing and distribution industry. All entries are always reviewed and selected by an external panel of judges with expertise in each category, adding to the credibility of the awards.

Said André Bousette, President, Rittal Systems Ltd., Canada, “Although we are honoured to win yet another EFC Marketing Excellence Award, we are even more delighted that our marketing strategy keeps evolving year after year, in our quest to reach new markets and to touch more customers…. our goal is to keep our brand awareness growing further year after year, with innovative ideas and unique strategies.”

This year’s EFC Marketing Excellence Award was presented for the evolution of the German Technology Day from a 4-company live event in 2019, to a virtual event in 2020, to the combination of a live and virtual event in 2021, with seven Canadian Companies showcasing the best of German technology in Canada: Rittal, EPLAN, Bosch Rexroth, FESTO, PILZ, MurrElektronik, PILZ and WAGO.

Added Sandra Abuwalla, Marketing Lead, Rittal Systems Ltd., Canada, “German Technology Day (GTD) is far more than just an ‘event’….it is the amalgamation of a year’s planning with a team of global companies and includes every form of integrated marketing involving on-line and off-line advertising, articles, interviews, targeted emails, social media, and culminating in days rich with sessions from industry thought-leaders, exciting exhibits of technological brilliance – delivered in Toronto in English as well as in Montreal in French this year, plus a fully virtual event for those who wanted to participate on-line”.

Electro-Federation Canada and media partners from Annex and Kerrwil fully supported the GTD events, magnifying their presence with thousands of views in various forms of the media. Following the success of this year’s event with over 500 participants, there are plans to invite all German Companies based in Canada to participate in 2022, plus take it to new locations. To view all GTD sessions and learn more about the event, please visit: www.germantechnologyday.com

 

Related Articles


Latest Articles


Changing Scene

  • Skills Ontario Supports Ontario’s Investments in Skilled Trades in Budget Announcement

    Skills Ontario Supports Ontario’s Investments in Skilled Trades in Budget Announcement

    March 28. 2024 As demand for skilled trades professionals rises, Skills Ontario is commending the government for continued investments in skilled trades and technology programing, working to address the shortfall and need to build the workforce of the future in Ontario.  The skilled trades shortage is costing Ontario approximately $25 billion in foregone GDP. A… Read More…

  • IVRY Launches 7 New VR Lessons

    IVRY Launches 7 New VR Lessons

     IVRY Technologies, a division of IDEAL Electrical, is launching seven new virtual reality (VR) lessons in Canada as part of its Virtual Electrical Training (VET) Series 2 training module. The cutting-edge training will serve as a learning resource for International Brotherhood of Electrical Workers (IBEW) training centers across Canada. Read More…

  • PEI Budget 2024 Signals Continued Focus on Healthcare, Housing and Affordability for all Islanders 

    PEI Budget 2024 Signals Continued Focus on Healthcare, Housing and Affordability for all Islanders 

    March 28, 2024 Hon. Jill Burridge, Minister of Finance, presented government’s 2024-25 operating budget to the legislative assembly, outlining $3.2 billion in investments for Prince Edward Island with a continued focus on healthcare, housing and affordability measures. “This budget signals where we’re headed as a province and shows Islanders where we will be making key… Read More…

  • BC’s Budget 2024 Prioritizes Actions for Low-Carbon Economy

    BC’s Budget 2024 Prioritizes Actions for Low-Carbon Economy

    March 28, 2024 Josie Osborne, Minister of Energy, Mines and Low Carbon Innovation, and Brittny Anderson, MLA for Nelson-Creston, met with community climate leaders in Nelson to discuss how Budget 2024 can help support people in the region to transition to a low-carbon economy and meet shared CleanBC goals. “Our government’s budget this year reflects the… Read More…