LEDVANCE Appoints Eric Liu as CEO, LEDVANCE Canada

February 11, 2026

LEDVANCE has announced that Eric Liu has been named CEO, LEDVANCE Canada. In this role, Liu will lead the Canadian business, with a focus on strengthening customer partnerships, accelerating business growth, and improving go-to-market execution across Canada.

A global business leader with extensive experience, Liu previously lived and worked in Canada for many years and brings deep knowledge of the Canadian market and business community. He joins the organization with a clear commitment to listening to customers and partners, supporting team development, and improving overall execution, speed, focus, and consistency across Canada.

“Eric is a leader with a strong customer-oriented mindset and disciplined execution. His deep ties to Canada, along with his ability to build trust with both customers and teams, will be a key advantage in driving business growth. I am confident that under his leadership, LEDVANCE Canada will continue to deliver strong support to customers and channel partners nationwide and achieve outstanding results,” said Qinghuan Sun, Global Chief Executive Officer, LEDVANCE.

“I’m excited to partner closely with Eric as he leads LEDVANCE Canada, and our teams will continue to collaborate and provide strong support to customers and channel partners across North America,” said Jonathan Lubeck, CEO, LEDVANCE US.

“Returning to Canada in this role is deeply meaningful to me,” said Eric Liu, CEO, LEDVANCE Canada. “I became a Canadian citizen in my early thirties and spent meaningful years working and living in Canada – an experience I have always cherished. We have an outstanding team in Canada, and I look forward to travelling across the country, meeting customers and partners face-to-face, gaining a deeper understanding of their needs, and helping drive initiatives that support their success.”

LEDVANCE US & CANADA | SYLVANIA General Lighting | LEDVANCE