Northern Cables Welcomes Chad Rossetti as Atlantic Canada Territory Manager

June 13, 2024

Northern Cables Inc. is thrilled to announce the appointment of Chad Rossetti as the Atlantic Canada Territory Manager marking a significant step in Northern Cables’ growth into the Atlantic Canada market.

This addition to the sales team, along with the successful appointment of Mike Christiansen as Western Canada Territory Manager is another significant step in Northern’s commitment to provide world class service to the Canadian electrical distribution network.

Rossetti brings with him 19 years of experience in wire and cable manufacturing, along with 6 years of logistics expertise. He began his career with Northern Cables Inc., quickly establishing himself as a reliable and practical individual known for delivering results. Chad’s leadership qualities include team building, exceptional communication skills, and problem-solving capabilities. His ability to cultivate strong relationships with key industry players has resulted in partnerships that drive mutual success.

A few years ago, Chad and his family took a memorable vacation across the Atlantic provinces that left a lasting impression. This experience, combined with subsequent visits and close friends in the region, led Chad and his fiancée to purchase a home in PEI in December 2023. With growing ties to the region, Chad is excited to bring his industry expertise to Atlantic Canada, understanding the unique needs of the area and leveraging his knowledge to benefit both Northern Cables and its clients.

“I am thrilled to take on the role of Atlantic Canada Territory Manager,” said Chad “This position provides a fantastic opportunity to apply my experience and insights to drive growth and build strong, lasting relationships in the Atlantic Canadian market.”

Starting June 10th, Chad will oversee all sales initiatives for the Atlantic Canadian territory. He will focus on building customer loyalty by providing exceptional customer service, and innovative solutions, capitalizing on his extensive background in manufacturing and logistics.

“We are confident that Chad’s exceptional understanding of market dynamics and customer needs makes him the ideal leader to help us achieve our goals in Atlantic Canada,” said Dan Emond, Vice President of Sales & Marketing at Northern Cables. “His customer service abilities and proven leadership are exactly what we need as we continue to expand and adapt in a competitive marketplace.”

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