Men Supporting Women in the Workplace Is More Important Than Ever

Michelle Branigan

Oct 20, 2020

By Michelle Branigan

In the past few months, the term “she-cession” has been used to refer to the disproportionate impact that the COVID-19 pandemic is having on women’s participation in the workforce. Current Canadian numbers show that more women than men have lost their jobs, and fewer women than men have been able to get them back as workplaces re-open.

In Canadian electricity, women make up 26% of the workforce before taking into account the effects of the pandemic. In this situation, even small losses to women’s participation in electricity will have a detrimental impact on the sector. In order to safeguard the progress we’ve made in building a sector inclusive of all genders, male allyship and support are critical.

The pandemic has upended any previous notions of work-life balance with so many people working from home. On top of job responsibilities, women are disproportionately responsible for childcare, elderly care and domestic responsibilities. Juggling all at once from the same home office is extremely difficult. Employers should be mindful and accommodating during the pandemic with all employees, while taking into account that women in particular may be under additional stress.

Our Leadershift report on women’s representation at the leadership level across the sector highlighted stellar examples of men in the workplace who took the time to consider the experiences of their female colleagues and made changes to their workplace as a result.

One man shared how supporting women in the workplace had a personal aspect for him:

“I started my career in a job that took me often to energy industry events, where I would regularly meet the same people. Then I left the sector for several years. When I returned, I was struck by the fact that I was still seeing the same, predominantly male, faces at events. Over the course of my career, I have had the privilege of reporting to two highly qualified and extremely well-respected female leaders. This gave me a wider perspective on what leadership could look like. My wife is a capable professional and we have young daughters. I think a lot about my children’s future and what small things I can do to help improve their experiences of the world — both personal and professional.”

Another interview participant explained how his perspective on the importance of an inclusive workplace culture had changed, as he realized how the workplace environment could be discouraging women from entering in the sector:

“We cannot just expect the workplace to be very open and welcoming. I must admit, from my comfortable downtown office, I did not pay as much attention as I should have to how important that is. I had to hear some hard stories of isolation to be able to put myself in the shoes of newcomers to our workplace. Most large utilities have a code of ethics that outlines respectful behaviours, but does everyone read that? In our organization, we’re working to help our people bring our values to life. We’re rolling out a new initiative — and the managers of crews will be the on-the-ground drivers of it. They’ll have a quick reference guide that they’ll use to set expectations, such as for calling out concerning behaviours in safety meetings. There will be lots of ongoing communications, and customized bystander and supervisory training. We’ll be partnering more with our unions to resolve issues. We want to make it the norm to ‘see something, say something.’”

Finally, another interview participant shared how he checks in with his biases when approaching gender diversity in hiring:

“Myths around diversity and inclusion can make things complicated. Men can feel that their promotion is not celebrated as much as others; and women may feel that people question whether their promotion was solely based on merit. I rely on the guiding principle of meritocracy as a way of trying to dispel such myths about diversity and inclusion. I hire the best person for the role, while encouraging everyone to participate; and by ensuring an inclusive process, it will bring an outcome of equality for all. When making a hiring decision, be mindful, go through a mental checklist to make sure you’re managing your bias, challenge yourself.”

These examples demonstrate that while building a gender-inclusive workplace is not something that can happen overnight, there are small changes to our own behaviour we can all start with right away. Actively listening to and acknowledging the experiences of the women in the workplace is a great first step.

Our workforce is more innovative and resilient when it includes a wide variety of perspectives and experiences. During these challenging times let’s work together to support all members of our sector.

To read more about actions taken by leaders to create a more inclusive workplace, visit www.electricityhr.ca

Michelle Branigan is CEO, Electricity Human Resources Canada.

Related Articles


Latest Articles

  • EHRC Destination Trade Program for Third and Fourth-Year Apprentices

    EHRC Destination Trade Program for Third and Fourth-Year Apprentices

    May 14, 2026 Providing financial incentives of up to $5,000 to employers who create new Work-Integrated Learning (WIL) opportunities for third and fourth-year apprentices. Electricity Human Resources Canada’s (EHRC) Destination Trade program is Canada’s third- or fourth-year apprentice work placement initiative for the electricity industry, providing wage subsidies of up to $5,000 to small to Read More…

  • Record Attendance Marks Strong Return for MEET 2026

    Record Attendance Marks Strong Return for MEET 2026

    May 14, 2026 By Electro Federation Canada The Mechanical Electrical Electronic Technology (MEET) show saw a powerful return to Moncton, NB on May 6-7, setting a new attendance record with 7,532 participants attending the two-day event. The biennial show, now in its 26th edition, is touted as the premier industry trade show in the region Read More…

  • LLM Cybersecurity Is Now a Construction Cybersecurity Problem

    LLM Cybersecurity Is Now a Construction Cybersecurity Problem

    May 14, 2026 By Melvin Newman, PataBid CEO In a previous article, we covered how to write effective AI prompts and the real productivity benefits LLMs (large language models) can bring to construction estimating and operations. If you haven’t read it yet, it’s worth starting there. This article picks up where that one left off, Read More…

  • Smart Planning and Innovation Drive Success in Winnipeg Retrofit

    Smart Planning and Innovation Drive Success in Winnipeg Retrofit

    May 14, 2026 The Darling Ingredients retrofit project recently wrapped in Winnipeg—and it’s already being hailed as a model for future upgrades across the company’s North American facilities. Black & McDonald’s electrical division was tasked with replacing the motor control centres (MCCs) at the rendering plant, a high-stakes environment where downtime simply isn’t an option. Read More…


Changing Scene

  • Luminis Wins Red Dot Award for Ellington

    Luminis Wins Red Dot Award for Ellington

    May 14, 2026 Luminis, an established innovator and manufacturer of specification-grade, interior and exterior lighting solutions, today announced its Ellington and Trilo families have each received a Red Dot Design Award for Product Design. Dating back to 1955, the Red Dot Design Award is one of the world’s largest design competitions. Every year, the Red Read More…

  • Quarter Century Platinum Status for PCL Construction

    Quarter Century Platinum Status for PCL Construction

    May 14, 2026 PCL Construction is proud to announce it has once again been recognized as a Platinum Club member of Canada’s Best Managed Companies, earning the distinction for 2026 and reaffirming its place among the country’s most respected and well-managed private enterprises. The recognition extends PCL’s long-standing record of excellence, marking 25 consecutive years as Read More…

  • Landscape Ontario, Electrical Safety Authority Partner to Promote Electrical Safety in Landscape Trades

    Landscape Ontario, Electrical Safety Authority Partner to Promote Electrical Safety in Landscape Trades

    May 14, 2026 Landscape Ontario Horticultural Trades Association (Landscape Ontario) and the Electrical Safety Authority (ESA) have partnered to improve electrical safety awareness and compliance across Ontario’s landscape and horticultural industry. The partnership focuses on supporting safe work around electrical infrastructure, including overhead powerlines and underground systems, and providing clarity and guidance on the application of the Ontario Read More…

  • Register Now for EFC’s Annual Conference: June 2-4, 2026

    Register Now for EFC’s Annual Conference: June 2-4, 2026

    May 14, 2026 Bringing together professionals from across Canada’s electrical industry, EFC’s annual conference offers a dynamic platform for learning, networking, and business growth. Attendees will gain valuable insights from expert speakers in the business program while also being able to take advantage of dedicated B2B Head Office meeting spaces and the ever popular Electro-Lounge Read More…