EFC 2024: Continued Investments to Help Members Grow, Lead, and Compete

By Carol McGlogan

Tis the season for EFC Holiday receptions, and as I travel from one reception to another, the robust attendance at each event is reflective of the growth we’ve seen this year. In comparison to 2022, the rising interest rates certainly dampened this year’s performance. However, given the underpinnings of our industry amid electrification, we stand above the rest. For 2024, the sentiment from membership is mixed but most are confident that we will continue to experience growth, albeit at a more moderate pace.

EFC mirrored the success of the industry in 2023 and had another good year with growth in membership, improved member satisfaction and improved member engagement. Our financials reflected the growth in engagement, and I am pleased to report that the board has decided to re-invest in our government relations activities and talent attraction initiative.

The mandate for government relations is to accelerate the modernization and expansion of the electrical grid, increase the capacity of the public EV charging network, and to increase the adoption of energy efficient clean building technologies. These three pillars are being promoted at federal and provincial levels of government, paying extra attention to the departments responsible for the relevant portfolios to our cause. Our aim is to accelerate progress, improve funding and investment mechanisms and promote technologies to unlock progress. Success in these areas will assist Canada in reaching its greenhouse gas reduction targets.

The objective of our talent campaign was to promote the electrical and automation industries as exciting destinations for a career.  Our talent campaign reached half of the Canadian population of young professionals aged 25-34 years and resulted in an improved perception of our industry during post campaign testing. We will be continuing the campaign in 2024 with a stronger link to our member’s web sites and job opportunities. Talent continues to be a top concern for EFC membership.

EFC will continue to support other initiatives related to talent including workforce development and best practices in diversity, equality, and inclusion. Our industry is still at half the national average when it comes to diversity, however, there is a definite change within our community as over 80% of our members have enacted formal diversity and inclusion initiatives to reverse this trend. At EFC’s recent Future Forum, there was clear evidence of the diversity that is entering our industry. Young professionals of all backgrounds assembled to learn about artificial intelligence signaling a change is underfoot.

Another continued concern for our industry is cybersecurity. Our new EFC IT network is open to collaborate with all IT professionals within EFC membership to learn about best practices on cybersecurity and other topics of interest.  Like other networks within EFC (marketing, supply chain, HR), the IT network will focus on providing education on top-of-mind concerns for that professional vertical.  Topics will evolve over time, and we look forward to the IT community reaping the same rewards as other networks within EFC. 

Finally, we know that one of the most valued benefits of EFC is the statistics and market data we provide.  In 2023, we included the Pathfinder report to all members as part of their member dues. At the same time, our investment in a data analyst provided new reporting for our CEMRA community and new forecasting models for various member segments within EFC. Reliable data allows for informed decision making and we will continue to expand and improve in this area.

As EFC continues to evolve, I am excited to see our continued progress as an industry in 2024. Members who engage in EFC will reap the most benefits. We have expanded programming and investment in multiple areas, and I encourage all members of EFC to get engaged to take advantage of the opportunities to leverage membership to grow, lead and compete.

Carol McGlogan | President & CEO

Electro-Federation Canada

Related Articles


Latest Articles

  • Video: LEDVANCE Lightpoint Learning Facility

    Video: LEDVANCE Lightpoint Learning Facility

    February 23, 2024 LIGHTPOINT Studio & Showroom, the brand-new corporate classroom training facility, located at their national customer service and sales center (NCSSC) in Westfield, IN. Go HERE for more information Read More…

  • How Effective Communication Reduces Plant Hazards

    How Effective Communication Reduces Plant Hazards

    February 23, 2024 By Rick Farrell, President, PlantTours In plant operations, the margin for error is notoriously slim. The smallest oversight, a single misinterpreted instruction, or an unnoticed alert can be the difference between smooth operations and catastrophic failures. While advanced technologies and protocols play an undeniable part in ensuring safety, the bedrock upon which… Read More…

  • A Guide To The Most Essential Hand Tools for Electricians

    A Guide To The Most Essential Hand Tools for Electricians

    February 22, 2024 By Jonard Tools It is currently a great time to be an electrician- however, you’ll need the right hand tools for the job. In this article Jonard Tools highlight the most essential hand tools for electrical work, as well as dive into the specifics of how they are utilized and why they’re… Read More…

  • New Research on Smart Home Technology and Market Trends

    New Research on Smart Home Technology and Market Trends

    February 22, 2024 AI-driven features in home energy management and security systems excite more than half of the current smart home users, concludes new research exploring the perceptions, preferences, and reservations of residential renters and owners regarding the adoption and usage of smart home technologies. However, the survey also highlights data privacy concerns and high… Read More…


Changing Scene

  • Third Annual Greenlee® Experience Contest Accepting Entries Until March 15

    Third Annual Greenlee® Experience Contest Accepting Entries Until March 15

    February 27, 2024 Greenlee® is bringing back Greenlee Experience for a third year to celebrate electrical and utility professionals for their hard work and achievements. Entries are being accepted until March 15 for the all-expenses-paid trip being held July 31 to August 2, 2024, at one of its manufacturing facilities in Elyria, Ohio. Six grand… Read More…

  • LEDVANCE Canada Welcomes Cristiano Konofal as National Account Manager

    LEDVANCE Canada Welcomes Cristiano Konofal as National Account Manager

    February 26, 2024 LEDVANCE Canada has introduced Cristiano Konofal as their National Account Manager. “I am thrilled to announce the return of Cristiano Konofal as a National Account Manager. Cristiano has extensive experience working with our customer base and has technical skills that will be an asset to our team. We look forward to seeing… Read More…

  • Government of Canada Invests in TDG Transit Design Group

    Government of Canada Invests in TDG Transit Design Group

    February 23, 2024 The Governemnt of Canada has announced a FedDev Ontario investment of over $1.6 million for TDG Transit Design Group, a manufacturer and designer of made-in-Canada, energy-efficient LED lighting systems for the global rail transit industry. Through this investment, TDG Transit Design Group will adopt new equipment at its newly expanded 10,000-square-foot facility… Read More…

  • Alberta to Invest in Apprenticeship Seats Through 2024 Budget

    Alberta to Invest in Apprenticeship Seats Through 2024 Budget

    February 23, 2024 Through their Budget 2024, Alberta’s government would invest an additional $24 million per year over the next three years to create 3,200 apprenticeship seats at 11 post-secondary institutions across the province. The new investment would bring the total funding through the Apprenticeship Learning Grant for the 2024-25 academic year to $78 million…. Read More…