Guillevin Strategies & Solutions: Enhancing the Customer Experience with a Comprehensive Website

September 18, 2023

By Elle Bremmer

In today’s customer-centric business climate, creative solutions are needed to provide customers with the seamless experience they’re looking for. By offering a comprehensive, easy-to-use website that meets the diverse needs of its customers, Guillevin meets this challenge. With the aim of building lasting relationships with its customers, the website serves as a platform that not only simplifies the purchasing process, but also contributes to the success of both short- and long-term partnerships.

Le monde de l’électricité en ligne (LME) spoke with Marilou Pelchat, e-commerce coordinator, and Bruno Cowan, marketing communications and design expert at Guillevin, about the site’s features, the benefits of using it, and their marketing strategies.

Accessibility and Convenience 

The main objective of the Guillevin website is to meet the needs of its customers. Knowing that professionals, like electricians, need quick access to products, it was important for Guillevin to always offer them solutions available at all times. According to Marilou, Guillevin’s goal is to offer its customers a single, all-in-one platform to meet their needs. Whether it’s ordering late at night, viewing order history or checking invoices, everything can be done easily on the website. 

“I’d say our site’s primary ambition is to meet our customers’ needs by offering them a platform that’s accessible 24/7,” adds Marilou.

She continues:

“Let’s put ourselves in the electrician’s shoes. They work around the clock and sometimes must place an order at nine o’clock in the evening to receive it the next day. In that case, it would be hard for them to get to their local store every time! Each customer has their own prices, discounts and branch inventory all in one place, which is ideal for them. This greatly simplifies the process, as they can search for a product on the site, see its price, and know its availability, whether in their branch or in the region. They can also view previous orders and invoices.

Simplified Ordering Process 

The Guillevin website is not limited to the traditional in-store experience. It conveniently integrates pricing and stock information from each customer’s local store. Customers can browse products and discover their own personalized prices. To complete the checkout process, contractors and electricians can gather all the items needed for a project in one place by using the website tool to create material lists, making purchasing quick and easy.


Long-term Customer Relationships

One of the most innovative aspects of the Guillevin website is its ability to foster long-term customer relationships through personalized marketing strategies developed by the Guillevin marketing team. According to Marilou, the website enables the marketing team to personalize promotions and campaigns for customers by analyzing their behavior, purchase history, and preferences.

“We’re able to set up directly targeted promotions for our customers, giving them a long-term advantage in choosing Guillevin. Thanks to the data we collect on our website, we have access to information on our customers’ purchasing behavior. This enables us to set up marketing relaunch campaigns aimed at mobilizing our customers and building loyalty,” explains Bruno.

Integration with Other Platforms  

Guillevin’s integration with the Gestion CMEQ (Conseil des maîtres électriciens du Québec) software system is another example of how the company seeks to improve its customers’ experience. The ordering process is simplified thanks to this integration, enabling customers to ship their orders directly through the system.  

What’s more, “the integration enables customers to receive CMEQ discounts based on their annual purchases, giving them even more financial benefits for their purchases,” explains Marilou.

User-Centric Tools  

To help users choose the best products for their projects, the Guillevin website offers a wide range of features. These include simple search options by keyword, supplier or category. Customers can also create project-specific lists that bring together all the materials required, enabling them to easily compile products for purchase. However, the website is frequently updated to improve functionality and user-friendliness.

Promoting digital marketing for a global customer experience 

Bruno and Marilou emphasize the importance of digital marketing for a relevant online presence. According to Bruno, website transactions and face-to-face interactions are complementary. One cannot be achieved without the other. In this field, electricians need a point of contact. That’s why physical and digital service points go hand in hand.

“Online commerce adds value to the services available in-store,” explains Bruno.

Guillevin sets itself apart by offering an exceptional customer experience through its comprehensive website. Acting as an intermediary, their website builds relationships that propel Guillevin and its customers to success.

Connect with Guillevin on Social Media:





The Value Proposition for Guillevin: Wire & Cable

An essential part of any installation, Guillevin carries a large selection of wire and cable options. As a trusted distributor, Guillevin operates with a decentralized business model structure that allows them to be agile and align their products and solutions to meet the demands of the wire and cable market in Canada. Read More

Related Articles

Latest Articles

  • Remembering a Pillar of the Canadian Electrical Industry: Pierre Desilets

    Remembering a Pillar of the Canadian Electrical Industry: Pierre Desilets

    September 27, 2023 It is with profound sadness that we announce the passing of Pierre Desilets, a committed figure in the electrical industry, who had dedicated a lifetime to advancing safety standards, codes, and regulations. Pierre had been battling cancer with immense resilience for an extended period. His unwavering commitment to his work and his… Read More…

  • Housing Starts Flat in August

    Housing Starts Flat in August

    September 25, 2023 The trend in housing starts was flat in August at 244,507 units, up 0.8% from 242,552 units in July, according to Canada Mortgage and Housing Corporation (CMHC). The trend measure is a six-month moving average of the monthly SAAR of total housing starts for all areas in Canada. The monthly seasonally adjusted annual… Read More…

  • Lineman’s Testing Laboratories’ (LTL) Comprehensive Expertise Makes Rexel Aquisition an Ideal Partnership

    Lineman’s Testing Laboratories’ (LTL) Comprehensive Expertise Makes Rexel Aquisition an Ideal Partnership

    September 25, 2023 By Blake Marchand Earlier this year, Rexel announced the acquisition of Lineman’s Testing Laboratories (LTL), which allows Rexel to offer a complementary range of products and services and enhanced opportunities in the value-add market. LTL is a unique company with three comprehensive areas of expertise, Power Technical Services (Electrical Engineering & Substation… Read More…

  • Guillevin Code Series – New Rules Around GCFIs

    Guillevin Code Series – New Rules Around GCFIs

    The 2021 edition of the CE Code, Rule 26-704 – Protection of Receptacles by A Ground Fault Circuit Interrupter of The Class A Type, subrule 1, requires that all 15A and 20A receptacles within 2.5 meters of finished grade be protected by Class A type GCFI.   Read More…

Changing Scene

  • New Funding for Apprenticeship in Alberta will Create 2,000 More Seats

    New Funding for Apprenticeship in Alberta will Create 2,000 More Seats

    September 25, 2023 A $12.4-million investment from Alberta’s government will create almost 2,000 new apprenticeship seats across the province. Alberta’s economy has momentum, and more skilled labourers are needed to support the province’s workforce, especially in the construction industry. To meet growing demand for highly skilled tradespeople across sectors, and in response to feedback from… Read More…

  • ABB Expands its Pointe-Claire Installation Products Facility

    ABB Expands its Pointe-Claire Installation Products Facility

    ABB is investing CA$16 million in its Installation Products Division manufacturing facility in Pointe-Claire, Canada. Read More…

  • Enhanced GST Rental Rebate Bill Proposed for Purpose-Built Rental Housing 

    Enhanced GST Rental Rebate Bill Proposed for Purpose-Built Rental Housing 

    September 22, 2023 On September 14, 2023, the Prime Minister announced that the government will introduce legislation to enhance the Goods and Services Tax (GST) Rental Rebate on new purpose-built rental housing, to incentivize construction of much-needed rental homes for Canadians. To build more rental housing, the removal of GST will apply to new purpose-built… Read More…

  • FLO Announces Sale of First FLO Ultra Fast Chargers to Vermont Utility

    FLO Announces Sale of First FLO Ultra Fast Chargers to Vermont Utility

    September 22, 2023  FLO, a leading North American electric vehicle (EV) charging company and smart charging solutions provider, announced its first sale of the all-new, FLO Ultra fast charger to Green Mountain Power (GMP) in Vermont. Manufactured with a revolutionary flexible design, FLO Ultra provides drivers with a convenient, intuitive, and lightning-fast charging experience. These first chargers, which… Read More…