New Research on Smart Home Trends & Technology Adoption
December 1, 2024
Entertainment systems are becoming a common entry point for smart home technology, with 61% of adopters using smart TVs, displays, or speakers.
So says a new consumer research report from the Association for Smart Homes & Buildings (ASHB) that explores the perceptions, preferences, pain points, and challenges of residential renters and owners in the adoption of smart home technologies. Shaped through the contributions of 12 Steering Members, the report presents an in-depth exploration of smart home consumer trends.
Based on feedback from 760 consumers across the US and Canada, the “Smart Home Trends and Technology Adoption” project explores the motivations behind smart tech investments, revealing that 41% of buyers aim to save money while 37% are looking for safety and security. More than their older counterparts, younger consumers seek sustainability.
Funded by ASHB members and carried out by Harbor Research, the project identifies the strategies, technologies, and business models the smart home industry can use to overcome challenges and drive revenue growth.
“The insight uncovered in this survey points to opportunities for smart solution providers to reduce costs, simplify setup, ensure compatibility, and provide ROI-focused messaging to spur more adoption in the future,” said ASHB CEO Greg Walker.
The research was funded by ASHB members Carrier Corporation, Resideo Technologies, Rheem Manufacturing, Snap One, and Trane Technologies.
An executive summary is available for download here.
The full project is currently only available to the funding organizations but will be available to the public for purchase in the ASHB Shop following a four-month embargo period. Contact Marta Klopotowska, at klopotowska@ashb.com for more information.
The full research project, valued at $50,000 US, contains infographics, survey report and raw data, including the Annual Consumer Smart Home Survey, and two Configured Research Projects (Smart Home Hubs & Ecosystems and Privacy & Data Sharing)
