Canadian Electrical Industry News Week

February 16, 2017

When deciding on a large home improvement or upgrade decision, most people will take the time to do some research. What research they do depends on a lot of factors that you have very little to no control over as a contractor. What you do have control over is where your business is located on the top review websites. The Internet is where most people look for their information.

Your job as the contractor is to make sure your business is held in the best light in all possible review channels. This can be time consuming and hard to keep up with on a consistent basis. However, if you invest the time and set up the most popular channels, you can see your efforts pay off in a big way.

We’ve simplified the process for you and here are eight of the most popular contractor review websites on the Internet today.

Some are paid subscriptions, but most are free. The paid ones are up to you to determine how much work you can reasonably expect to gain from that presence. If the return on investment looks good, a one-year trial period can be a good idea. Just be sure to track where your business is coming from to understand what is working and what is not.

It is also critical to make sure to ask and remind your own customers to give you reviews on these websites. Having an account is a good start, but positive reviews and stories will make the prospects pick up the phone or send you an email. People want to work with contractors they will like. Stories and positive reviews tell the real story and people trust other people.

The number of websites is rapidly approaching one billion. There are over 928,000,000 websites online right now.

The must haves

Yelp http://www.yelp.com/

 The average annual incremental revenue generated by a business claiming its free Yelp business profile – $8,000. Get on, get reviews, & get going. (Source – Boston Consulting Group – 2013)

Google Maps https://www.google.com/services/#?modal_active=none

Google is the most popular website in the world. They have a free map platform that helps local people find your business. This is an absolute must. You have no idea how much business you are missing out on if you are not on Google Maps.

Bing http://www.bing.com

Bing is another popular search engine with a map feature. Use this free option to get the people who prefer Bing over Google and Yahoo.

Yahoo https://ca.yahoo.com/?p=us

Yahoo is still extremely popular for searches. Yahoo maps still is used by millions. It’s free and easy to get your business signed up here as well.

Facebook https://www.facebook.com

Facebook has a free profile page for businesses and allows reviews and engagement with customers and industry experts. Get on Facebook, use Facebook, and learn to love Facebook. Check out this blog on how to set up a Facebook Page: http://capitaltristateadvantage.com/contractors-how-to-set-up-a-business-facebook-page/.

LinkedIn https://www.linkedin.com/feed/

Another extremely popular website where people can network and put their best and most professional foot forward. Get on LinkedIn and start connecting with everyone you know on it.

The should haves

Houzz http://www.houzz.com

Reach new clients, showcase your business in photos, & work smarter on Houzz. There are nearly 1 million professionals on Houzz.com already. Over 35 Million Active Homeowners have a Houzz profile. Get noticed with a free business profile.

Angie’s List https://www.angieslist.com

Angie’s List has its supporters and detractors. You have to pay to advertise and customize your profile and to post reviews and all reviews are approved by Angie’s List. However, the leads are solid and can easily pay for itself if you can get additional work. Talk to other businesses in your industry to see how it has worked for them.

Make it your goal to get on as many of these websites as possible. Also be sure to upload new photos as often as possible to all of them you can. New updates and good photos can make all the difference. Do all of these things, the sooner the better. Then let your hard work pay off and let the leads roll in.

This article was first published as a blog by CapitalTristate, an electrical distributor in the U.S. Mid Atlantic.

 

 

Changing Scene

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www.liteline.com

 

 

 

 


 

Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

Ideal's Stay Wired to WinIt's April, which means it's time for you to ignite your competitive spark with the a new challenge from IDEAL Nationals Canada. This month, IDEAL is asking you to show off your electrical knowledge with the most correct answers.

Five professionals and five apprentice winners will each take home a $100 VISA gift card and forged wire stripper from IDEAL.

 

 

 

 

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William (Bill) BurrBy William (Bill) Burr

Section 32 – Fire Alarm Systems, Smoke and Carbon Monoxide Alarms, and Fire Pumps, as outlined in Rule 32-000 Scope, is a supplementary or amendatory section of the code and provides additional and specific requirements for the location, installation, wiring, and protection, of

• local fire alarm systems

• permanently connected smoke and carbon monoxide alarms...

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LumenpulseBy Matthew Payette

A lighting programming and control narrative is a document that is essential to coordinate the design/construction process with a fully realized final architectural product. It defines how lighting will integrate into the space and ultimately how humans will interact with that same space.

Sometimes there is a gap between the initial visions of the designers and the final product. Other times, the final product and operation of the lighting systems is achieved but after much project management distress...

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Product News

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MaxLite introduces the next generation of WallMax Open Face LED Wall Packs with field-selectable ...
Gotham has released its Incito™ 4” Direct-Indirect Wall Mount Cylinder luminaire. The new cylinder ...
Arlington's low cot MC cable fittings in a variety of sizes, are super convenient and ...
The Boca Flasher’s NanoLume has a streamline profile. It is a line voltage fixture perfect for Cove ...
120V AC Model, 24V DC Model, Model LB4R, cULus Listed. Type IC Rated – Approved for Direct Contact ...
 Available in Visual Comfort or Discrete optics configurations. Lumen packages from 1,600 to ...
For direct wire applications only. Consult factory for junction box sold separately. Aluminum cast ...
INFINA® DL-AC-FLEX2 is the next generation of high lumen output, specification grade, a flexible ...
Traditional in appearance, not in innovation. From below the ceiling, the Juno Podz take ...
The SLM is an ultra-slim, modern LED panel featuring edge-lit design for impressive visual comfort ...

 

11 Piece Insulated TorqueVario-S and SlimLine Blade Set• Individually tested to 10,000 volts AC and rated to 1,000 volts AC for safety and peace of mind.

• Meets VDE testing standards for protection against arc flash explosion.

• Torque accuracy of +/- 6% for confidence in precise tolerances.

• 33% narrower blade shafts for reaching deep set terminal block fasteners.

• Direct-molded insulation for protection against electrical shock and arc flash explosion.

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FLIR TZ20 Dual Thermal Camera Drone PayloadPlug-and-Play Gimbal System for the DJI Matrice 200 Series and Matrice 300 Offers High-Definition FLIR Thermal Imaging with Zoom Capabilities to Improve Situational Awareness.

The FLIR Vue® TZ20, the first high resolution, dual thermal sensor gimbal purpose-built for the DJI®Matrice 200 Series and Matrice 300 airframes is now available in Canada. Featuring both a narrow-field-of-view and a wide-field-of-view 640x512 resolution FLIR Boson®thermal camera module, the Vue TZ20 offers greater situational awareness with a 20-times digital thermal zoom capability to complete public safety and industrial inspection missions both near and far. 

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Autodesk TakeoffAutodesk, Inc. has announced the worldwide availability of Autodesk Takeoff, a new product that empowers estimators to perform 2D and 3D quantification workflows from a common data environment to increase collaboration, speed and accuracy during the estimation process.

Originally announced at Autodesk University in November 2020, Autodesk Takeoff will join Autodesk Build and Autodesk BIM Collaborate as part of the Autodesk Construction Cloud unified platform. The announcement comes one month after Autodesk Build and Autodesk BIM Collaborate were made available globally for Autodesk Construction Cloud customers. 

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Peers & Profiles

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EIN Green 100 400

By Blake Marchand

This past December Jennifer Green was honoured with Canada’s Most Powerful Women Top 100 Award for the Skilled Trades category by WXN (Women’s Executive Network).

“It is truly an honour to be recognized by WXN and to be among this group of amazing women,” said Green of earning the distinction. “Throughout my career, I’ve worked with many great mentors and team members – to them, I say thank you for always inspiring me. I am absolutely thrilled.” Green is an industrial mechanic millwright by trade and works with Skills Ontario as Director of Competitions and Young Women’s Initiatives. 

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Jo Istanbul Four Seasons ABy Owen Hurst

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EIN sat down with Osawe to learn more about WiRE and the substantial benefits it provides. Joanna is very personable and open regarding her career and her ambition, as well as the opportunities she is developing for women nationally and globally. 

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