Canadian Electrical Industry News Week

Mar 5, 2017

CoonanBy Sheryl Coonan

Though going above and beyond with the project at hand is usually the No. 1 priority for contractors, creating and cultivating client relationships follows closely behind. Any business owner and manager knows that building and maintaining great relationships with clients — otherwise known as relationship marketing — is key to a company’s success. Many companies, however, do not employ a dedicated customer relationship manager (CRM). But that doesn’t mean relationship marketing should be pushed to the wayside. We’ve gathered four tips on how you can help cultivate positive relationships with clients right now.

1. Connecting the dots

One CEO says her best tip is to be a connector. In other words, when meeting a potential new client, or even a current client, ask yourself what you can do for them. Aside from the job or project at hand, perhaps you’ve gleaned from the conversation that he or she could use a referral to a good painter, or even something as minor as a good place for lunch. Giving clients or potential clients access to your network can help them gain confidence in your advice. Always having an “I can help” attitude, even if it doesn’t directly benefit you, will leave a positive effect on people... and could result in more business or a referral one day.

2. Get clear

Experts also agree that clear communication goes a long way in keeping clients happy. They say to be upfront from the very moment you meet with clients or potential clients so you can bid in a fair and accurate way. Also, be sure you are completely clear on client expectations and that they are clear on what you can deliver to ensure a united vision. Additionally, using layman’s terms with clients who may not have much construction experience can help them understand better and not feel awkward by asking for clarification.

Further, deciding from the start who the point of contact will be on both ends, as well as determining the preferred mode of communication — whether text, email or phone calls — can help avoid ambiguity.

3. Number one

Another best practice is to treat every client like your most important client. Since satisfied clients are more likely to refer you, it is wise to provide each and every client with your very best service, no matter if they are bringing you the largest payment or the smallest. Just like in life, you never know who people know, and who they may (or may not) refer you to. Not to mention, today’s start-up could be tomorrow’s Fortune 500 Company. So provide service accordingly.

4. Tokens of appreciation

While offering clients your own company swag — pens, T-shirts, etc. — is a nice way to share your appreciation and get your name out there, it is wise to consider doing more. Sometimes, even the smallest form of a “thank you” is deeply appreciated by clients. Don’t underestimate the power of something as small as a hand-written thank-you card. However, if you’d like to go above and beyond, an unexpected gift delivery at the end of the project or on a holiday can send a bigger message of thanks.

An unexpected delivery can brighten anyone’s day. Perhaps you know that your client is a wine enthusiast or enjoys a good microbrew. As such, a gift delivery with these items offers a personal touch. If you’re unsure of what to send, custom gift baskets full of luxury spa items, gourmet chocolates or sweet treats and cookies are always a safe bet. Beautifully designed and wrapped, FTD gift baskets offer a touch of class and will be something your client is sure to remember and appreciate.

Sheryl Coonan is a lifestyle, fashion and business writer from metro Detroit, and a guest blogger for Shawn McCadden, a regular columnist for EIN. Shawn is a consultant, educator and speaker who offers business consulting and coaching services for remodelling business owners who want more for and from their businesses and their lives. He also consults with construction-related product manufacturers and suppliers, helping them understand, find, educate and better serve remodelers. Check out Shawn’s website http://www.shawnmccadden.com/ and blog www.shawnmccadden.com/Subscribe-to-The-Design-Builders-Blog.

 

Changing Scene

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LDS Aug Products Eaton AL Series Dimmers 400Eaton's Wiring Devices AL series dimmers offer a versatile option for any dimming application - fine tune the dimming performance to match your exact needs and change colors as needed to suit any décor.

Color change kits come with three color faceplates, offering design flexibility within one product. Select models are available in 4 different color combination packs.

 

 


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ESAAs the government continues a gradual, staged approach to reopen Ontario, ESA is assessing how they can safely resume in-person classroom training while adhering to Ontario Public Health guidelines. ESA is continuing to monitor key public health indicators and Stage 3 restrictions as efforts begin to reschedule previously postponed in-person classroom courses.

If you are registered in a postponed ESA course, they will notify you in the next couple of weeks of the rescheduled date. Please note that online courses are continuing as scheduled.

 

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Case Study: EikoPro Electric LLC had a customer that had just constructed a new horse barn and was looking to light it quickly. The barn was designed to be lit with ten high bay lights for maximum efficacy and efficiency. Together with EiKO’s distributor partner, Platt Electric Redmond located in Redmond, Oregon, Pro Electric selected the EiKO 200W BAY-C high bay fixture, which puts out an impressive 30,000+ lumens at a 5000K color temperature. This high lumen output and the long life of the fixture – 72,000 hours – made it an ideal choice for the application.

Obviously, when lighting a barn, the security and safety of the animals, riders, and care givers is paramount. EiKO’s LED high bay products fill the space with light, eliminating shadows and blind spots.

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Product News

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Yard LightThe YDD-L is an energy-efficient dusk to dawn yard light. It was designed for barns and farms. It is a versatile and economic light source that is good on the environment and uses long-life LED’s. The YDD-L comes standard with photo control which helps to provide significant power savings.

Lens
Polycarbonate diffused lens encloses high performance LEDs.

 

 

 

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Peers & Profiles

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Tom MiguelBy Sarah PickardTom Miguel

At 14, Tom Miguel was sitting in the counselor’s office of Silverthorn Collegiate Institute in Etobicoke with his entire life ahead of him. In 1981, the world was changing, and like so many young men and women, he was faced with a world of choices that would go on to define both his career and his life.

It was in this office that some counsellor suggested becoming an electrician, and Tom’s interest was piqued. “I knew from that point on what field of studies I needed to focus on to become an electrician,” Tom said.

 

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Rutul Bhavsar 1 400By Blake Marchand

Rutul Bhavsar is a final year Electrical Engineering student at Mohawk College. He recently co-authored a whitepaper on Mohawk College’s Joyce Centre for Partnership & Innovation discussing the technologies utilized in the state-of-the-art zero-carbon/carbon-neutral facility. Rutul was the lead author on the project, supported by Dr. Mariano Arriaga, General Manager of Mohawk’s Energy and Power Innovation Centre (EPIC) and Dr. Tony Cupido Research Chair, Sustainability at Mohawk College. Rutul’s interests lie in the more progressive areas of the industry, automation, control, and energy efficient technologies.

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