ECAA Training: Business Development (Business & PR)

June 15, 2026

DATES:

Wednesday, September 16th, 2026 & Thursday, September 17th, 2027

TIME:

8:30 am – 4:30 pm

DELIVERY:

Virtual Instructor Led (Online)

DETAILS:

Course participants will acquire a basic understanding of running an Electrical Contracting business through business development, planning, operations, human resources, marketing, and customer relations. 

PEC Business Development Core Competencies 

• Business Development and Planning: Environmental scanning – current state. Mission, Goals, Strategies, Prioritization, Differentiation, Monitoring performance 

• Operations (Products/Services): Align operational investments to strategy: Revenue/expense opportunities. Product Differentiation. 

• Human Resources: Aligning HR needs with strategy. HR Administration: Recruitment, selection, onboarding and performance management 

• Marketing: Aligning marketing initiatives with strategy. Market segmentation. Owned, paid, earned and social media. Technology – cost benefit analysis.

• Customer Relations: Align customer programs to strategy. Target markets. Customer value proposition. Communications. Using technology and social media. Complaints, loyalty and referrals.

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