iDevices Discusses Background of Instinct Smart Light Switch at Alexa Live Event

EIN iDevices 400

July 23, 2020

The groundbreaking development process behind Instinct, iDevices’ smart light switch with Alexa built-in, was highlighted during Amazon’s virtual developer community event Alexa Live, on July 22. The video of the event is available on-demand.

iDevices, the smart home division of Hubbell Incorporated, launched Instinct — both a Wi-Fi light switch and Alexa built-in device — in August 2019. Instinct was the first product on the market to utilize Alexa Voice Service Integration for AWS IoT Core, a feature of AWS IoT Core designed to allow more device makers to integrate Alexa voice control by offloading memory intensive tasks from physical devices to the cloud.  

During Alexa Live, a video featuring iDevices VP of Engineering Shawn Monteith discussed why the iDevices development team transitioned from a memory-intensive processor to the AWS solution.  

“In January (2019), we transitioned from a Linux-based system to this much lighter weight processor,” Monteith says in the video. “We went from a typical design cycle of about 12 to 18 months, down to 4 months. That was really what sold it for me — time to market.” 

Monteith also explained how Instinct “is more than just a light switch,” bringing technology previously only available in standalone plug-in devices to the gangbox for a cleaner, clutter-free voice and music experience.   

“If you think about the innovation in the gangbox, the light switches and outlets, there really hasn’t been anything,” he says. “In the last 3 or 4 years, yes you can control it with an app; now you can control it with voice, and what we’re really trying to do is just extend that technology and bring some innovation to it.” 

Alexa Live is a free educational event for skill builders, device makers, and business leaders. iDevices was featured during the session titled “Build Your First Alexa Built-in Device.” 

Go HERE to view the videos from the event on-demand

Related Articles


Latest Articles

  • Lever Connectors and Twist-Ons: How to Decide Which is Right for the Job

    Lever Connectors and Twist-Ons: How to Decide Which is Right for the Job

    There are many different types of wire connectors, and sometimes it can be hard for electricians to determine which one is best to use. Read More…

  • Winnipeg Information Bulletin: Low-Risk Voice, Data, Video & Security System Installations

    Winnipeg Information Bulletin: Low-Risk Voice, Data, Video & Security System Installations

    September 17, 2026 Certain types of installations may qualify for a low-risk voice, data, video (VDV) and security system electrical permit. For information related to regular VDV/security system installations, see winnipeg.ca/vdvsystems. Applications must be submitted through Permits Online. Electrical permits and inspections are needed for certain installations of security and similar alarm systems. This makes… Read More…

  • What Type of Outdoor Light Do I Need for My Application?

    What Type of Outdoor Light Do I Need for My Application?

    September 17, 2026 By Stanpro The right outdoor light starts with the space you need to illuminate and how that space is used. For commercial projects, parking lots and large exterior areas point toward area lights; entrances and building perimeters toward wall-mounted or security lighting; signs, facades and targeted areas toward flood lights; pathways toward… Read More…

  • Alberta Employers and Tradespeople Share their Perspectives

    Alberta Employers and Tradespeople Share their Perspectives

    September 16, 2026 In Alberta’s skilled trades labour market employers and tradespeople are facing growing pressure from tariffs, rising costs, hiring challenges and labour mobility barriers. CAF-FCA’s new report, Hiring, Mobility and Needed Supports: Alberta Employers and Tradespeople Share Their Perspectives, takes a closer look at what’s happening on the ground. Based on surveys of… Read More…


Changing Scene

  • MacKinnon Magnetics Partners with Adanac Sales in BC and Yukon

    MacKinnon Magnetics Partners with Adanac Sales in BC and Yukon

    October 5, 2026 MacKinnon Magnetics is excited to welcome Adanac Sales LLP as their new sales agency partner representing British Columbia and Yukon! The Adanac team brings industry expertise, strong local relationships, and a commitment to supporting customers – qualities that make Mackinnon Magnetics excited about what they can build together. “This partnership marks another… Read More…

  • Government of Canada Introduces Legislation to Transform how Canada Builds

    Government of Canada Introduces Legislation to Transform how Canada Builds

    October 2, 2026 The world is changing rapidly. In response, Canada is focused on what we can control: building a stronger, more independent, and more sustainable economy. We are leveraging our strengths and moving with speed to open new markets, strengthen supply chains, accelerate projects, and unlock our natural resources. As we build, we are… Read More…

  • Ontario Awards Construction Contract for New Little Current Swing Bridge

    Ontario Awards Construction Contract for New Little Current Swing Bridge

    October 2, 2026 The Ontario government has named a construction manager for the Little Current Swing Bridge replacement project. The new bridge will replace the existing bridge on Highway 6 connecting Manitoulin Island to the mainland, providing reliable, year-round access to the provincial highway network and making it easier for workers and families to connect… Read More…

  • Construction Starting on new Pitt Meadows Secondary School in BC

    Construction Starting on new Pitt Meadows Secondary School in BC

    October 2, 2026 Construction is beginning on the new Pitt Meadows Secondary school, which will provide students with a safer and more modern environment to learn. “Pitt Meadows is a vibrant community with a bright future and I’m proud that the local high school will soon better reflect the community it serves,” said Lisa Beare,… Read More…