Electrozad – William C. Smith, President and James Taylor, VP Sales & Marketing

Throughout their long history as an independent electrical distributor, Electrozad has stayed true to their company motto: “The House That Service Built.”

Along with offering a full range of electrical products from some of the industry’s premier manufacturers, Electrozad also offers a full compliment of solutions from automation to lighting, as well as technical services to support the future of smart manufacturing. These solutions have been facilitated by their in-house experts across multiple industry segments and their partnerships with leading industry companies, like Rockwell Automation.

Aside from Electrozad’s commitment to high-level service, plus their extensive product and solutions offerings, another key to their longevity is their strong corporate culture, which is centred around the vision of company founder, Joseph Ozad; and Bryan Smith, former Chairman of the Board. Even today, as one of Ontario’s largest independent distributors, Electrozad maintains the feel of a family business.

Since joining AD in 1993, Electrozad has been capitalizing on the partnership’s help to stay true to their entrepreneurial values, while competing in the modern marketplace. “Affiliated Distributors has certainly played a role in the success of Electrozad becoming a stronger independent sales and marketing company,” explains Electrozad President, William C. Smith. “AD provides the vehicle–or should I say, the opportunities–to help grow our sales and profits through their network of first in class suppliers, distributors, and service providers, along with a variety of professional and cost-effective programs that are offered to the members.”

Introduced in 2013, the recently revamped and improved AD Rewards Program has been a great tool in reinforcing Electrozad’s well established brand.

“Increasing customer retention through the rewards program has helped increase profits; since loyal customers already trust our brand, it gives them a reason to spend more with Electrozad,” explained VP of Sales & Marketing, James Taylor. “We believe the program also makes our customers feel appreciated and more connected with our brand.”

 “AD is very much a part of our culture, strategic planning, and training of our Teams. We are able to operate as local entrepreneurs, and through AD we can offer savings, services, incentives, and expertise of a multi-billion-dollar organization to our customers and staff while driving growth with our supplier partners committed to AD Affiliates,” concluded Smith.