Tyson Carvell – VP Marketing, E.B Horsman & Son

AD Spotlight EBH Carvell


Tyson Carvell is Vice President of Marketing with E.B Horsman. Throughout his long tenure with the company, he has worked his way through the ranks in Automation Business Developer and District Manager roles. His roots are in Alberta, he lived and worked in B.C for over two decades and spent several years in Ontario working with another Affiliated Distributor supplier partner.

Established in 1900, E.B Horsman has seen the electrical industry truly evolve throughout five generations of family ownership. As Western Canada’s largest independently owned and operated electrical wholesaler and with the designation of being one of Canada’s Best Managed Companies, they are well positioned to see that evolution continue as the industry continues to evolve. A key aspect in that dynamic is their strong affiliation with AD, North America’s largest contractor and electrical products buying and marketing group. AD is committed to bringing growth-oriented independent distributors and best-in-class supplier partners together with the purpose of outperforming the market and staying ahead of the competition.

Tyson Carvell has been with E.B Horsman for nearly 20-years, holding various positions within the organization. Carvell’s personal and professional success is a consequence of many factors, which includes the support of his wife and daughter, his family, as well as a great team of like-minded individuals working with him at E.B. Horsman. Not to mention the broader electrical industry community.

“From technologies to tactics, the field of marketing continues to evolve and present opportunities to learn. Being engaged in corporate strategies, interacting with all of our functional groups and working with our internal teams on the role marketing has in contributing to the longer-term performance of EBH is very rewarding,” Carvell said of his current role.

E.B Horsman is a long-standing AD member, joining in 1981. “To us, AD represents a collection of like-minded entrepreneurial independent business owners that passionately seek to provide for families, employees, customers, suppliers and communities,” commented Carvell on what AD brings to their organization, adding that, “While every business within the AD network is unique, we are all unified in our passion for seizing opportunities, protecting our core values and meeting the commitments we make to those who count on us,” said Tyson.

And ultimately, he said, “The AD organization provides us with a community from which to learn, get support and grow in a variety of ways. As a group, we can more effectively move from subsistence to success to significance – enabling us to provide greater benefit to a great community over a greater period of time.”

“With 21 strategically placed locations we look confidently towards the future, recognizing that in this fast-paced world we must constantly renew ourselves and our capabilities to meet the ever-changing needs of the electrical, industrial automation and communications markets.”

EBH have been participating in the AD Rewards program since it was launched in 2013.

“I recall the effort that was put in by all of our branch staff to successfully launch the program to our customer base and I am very pleased with the engagement we see from both our employees and customers in the program,” commented Carvell.

What does this program add to E.B Horsman’s business? Mr. Carvell elaborated, “Working with AD Rewards presents us the opportunity to work with a highly digitalized service provider with a proven track record. It helps us strengthen our relationships with participating suppliers and provide benefits to our internal customer service teams.” 

“Our customers use the program to provide rewards to their crews and teams, donate to organizations for fundraising activities, and reward their teams for a job well done.”

AD recently boosted the program, adding a number of advanced features tailored to the data-driven transformation of the electrical industry. They are able to customize the branding of the program to E.B. Horsman Rewards, which contributes to brand strength. Beyond that, they are able to gain insights from data through the rewards portal situated on the EBH website.

“Having a great software interface or portal for customers, employees and supplier partners is key. Having a rewards partner and a support team that is able to adapt and address the changing requirements of customers, employees and suppliers is also very important,” he explained, adding that “The ability to generate reporting that will provide insights into the effectiveness of the program and the ability to link EBH employee training with supplier’s product training for EBH Inside Rewards are both elements we look forward to using.”

Throughout five generations and 120-years, Carvell concedes there’s always room to grow. A philosophy that is a key tenant to their success and their partnership with AD only reinforces that, contributing to their ability to remain at the forefront of an ever-changing industry.

“The longer we work with the team at AD and the AD Affiliates the more we are amazed by the knowledge and strength we have embedded in our AD community.”

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