Canadian Electrical Industry News Week

January 21, 2021

Founded in 1942, Franklin Empire is Canada’s largest independent electrical distributor. Not only that, but they are a family owned and operated company. That distinction puts them in a unique position to offer their clients the customer service and attention to detail of a small operation, while boasting the purchasing power of a corporate outfit. Their membership with Affiliated Distributors (AD), North America’s largest wholesale buying and marketing group, only enhances their ability to meet their customer’s product and service demands.

Being an AD member provides a number of benefits for Franklin Empire, among those is the FE Rewards Powered by AD Rewards program. The program allows customers to earn points with their purchases that can go towards an extensive reward catalogue. As Marketing Manager Cara Backman noted, it creates an added level of loyalty for their customers. “It’s a ‘thank you’ for doing business with us,” she added.

“They’re very happy with it – holiday time is busy, and our customers are using it not just for personal use but for their company Christmas parties. It’s a nice perk for them to get the things they want while they’re buying what they need.”

As a family run organization, Franklin Empire has a vested interest in providing a high level of service and rewarding customers for their loyalty. FE Rewards Powered by AD Rewards allows them to show that appreciation as well as cement the long-standing relationships required to be successful in this industry.

Franklin Empire has long seen the benefit of organizations like AD and programs like FE Rewards (Powered by AD Rewards). They have been a member for 27-years and have participated in the rewards program since the it was introduced in 2013.

“It gives us the tools to compete in the marketplace, to take advantage of marketing programs that benefit our customers, and our company internally – the biggest value is sharing best practices with other distributors that are similar to us across North America.”

FE Rewards Powered by AD Rewards, ultimately provides an added level of engagement and benefit for their employees while also strengthening the Affiliated Distributors network.

“We are able to strengthen our partnership with the participating AD manufacturers through joint marketing that influences our buying and selling choices.”

“AD has played an important role in getting this program out in an easy and professional way,” commented Cara, adding, “supported by exciting promotions for our customers, they’ve been great in helping us offer the best programs for our customers and inside sales.”

As a marketing manager, Cara singled out a few areas Franklin Empire focuses on to find success. E-commerce and online marketing are key in the current market, she noted. Customers want convenience and the ability to purchase products how they want to buy. Whether that’s in-store or online. Another key for her is brand awareness. This ties into AD’s new marketing approach with their affiliated members. Member companies can personalize their branding while still featuring the distinction of being ‘Powered by AD Rewards’. Allowing members to strengthen and maintain their brand messaging across the board.

Cara is part of the fourth generation of her family to work at Franklin Empire. After earning a degree in commerce from McGill University, she found quick success working outside the industry before joining the family business in 2006. And after 14-years, she is no doubt poised to help lead the company into yet another generation.



 

www.liteline.com

 

 

 

 


 

Canadian Electrical Contractor Discussion Group: Can You Count the Deficiencies?

EIN CECD 400Have you ever been called to fix the work of a 'handyman'?

"Was supposedly done by a"certified ' electrician....told the homeowner that he got a $266 permit....no record at TSBC. Can you count the deficiencies?"

"There is a second panel change in the triplex also.......even more deficiencies. Think the guy was a glorified handyman. Ones not obvious: 240 BB heat hooked up 120....drier on 2p20....range on 2p50....water heater fed with 2c14 Bx on 2p15."

Go HERE to join the discussion

 


 

Surgelogic RecallProduct: Surgelogic™ NQ SurgeLoc™ Surge Protection Device.

Issue: The Surgeloc Surge Protection Device can experience an arc event, which can result in a fire hazard.

What to do: Consumers should immediately stop using the recalled surge protection devices and contact Schneider Electric for instructions on receiving a free equivalent replacement surge protector.

 

 

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Terry BeckerBy Terry Becker, P.Eng., CESCP, IEEE Senior Member

The electric shock hazard has been neglected.  Journeyman Electricians have accepted been shocked as part of the job, a “right” of passage, a badge of honour. 

This has not been acceptable and Journeyman Electricians may not be aware of the long term sequela health effects of receiving multiple low voltage electrical shocks and how it may have impacted them.  With respect to treatment there is only a single formal recognized treatment centre in Canada, the St Johns Rehab Centre. Electrical Injury Program.

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EIN Code Quiz 2Take this opportunity to test your knowledge of the Canadian Electrical Code - Part 1. Here are two questions on essential electrical systems: health care. 

You'll find the answers in EIN articles written by our code experts — mainly Bill Burr and Terry Becker — and of course in your own best practices. Answers will be posted on our website in a few days and published in our next issue. Good luck and share your results with our Facebook group: Canadian Electrical Contractor Discussions.

 

 

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Extech Non-Contact High Voltage DetectorFLIR Systems has announced the availability of the Extech DV690 its first non-contact high voltage detector with a detection range of up to 69,000 volts (69 kV). The industrial-grade DV690 provides early warning alerts of energized electrical components for utility lineworkers, telecommunications installers, first responders, search and rescue teams, and tree removal services.

The DV690 features five flexible mounting options: handheld, around the neck, clipped to a belt, strapped to an arm, or attached to a universal spline hot stick. The three handsfree possibilities allow the most optimal operation to efficiently and carefully complete a job. Using a hot stick creates a safer distance to target, extending operator reach.

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Jo Istanbul Four Seasons ABy Owen Hurst

Recently, Electrical Industry Canada has developed a relationship with Women in Renewable Energy (WiRE), a non-for-profit group developing resources and networking potential for women and all working or planning to work within the renewable energy sector. Aside from being the WiRE President & CEO, Joanna Osawe is the Global Business Development Manager of Major Projects for DMC Power Inc.

EIN sat down with Osawe to learn more about WiRE and the substantial benefits it provides. Joanna is very personable and open regarding her career and her ambition, as well as the opportunities she is developing for women nationally and globally. 

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Stephanie SmithBy Blake Marchand

“It was quite surprising,” said Stephanie Smith of being named EHRC’s Leader of the Year. “Leadership in 2020 has certainly been a challenge for everybody in the world let alone the nuclear industry or the electricity industry.”

An engineer by trade, Smith spent the majority of her career with Ontario Power Generation (OPG). She was the first woman to be certified by the Canadian Nuclear Safety Commission at the Pickering Nuclear Generating Station where she served as Plant Manager and was recently named the first President and CEO of CANDU Owners Group. Smith is also a passionate advocate for diversity and inclusion.

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