Southwire Canada Makes Organizational Changes to Improve Customer Experience

Southwire Canada

September 21, 2107

Southwire Canada has made multiple process and organizational changes to help improve accessibility, accuracy, consistency, reliability, responsiveness and timeliness in all customer interactions. This includes a number of new appointments to the Southwire Canada team.

Maureen Russolo has joined Southwire Canada as Vice President, Customer Experience to lead improvement efforts. Maureen has more than 20 years of expertise in customer experience management. She led customer experience improvement efforts with Union Gas. She then managed Green Shield Canada’s national customer service operations, a team that handled all aspects of customer relationship management. Maureen will lead our Account Management, SAP and Supply Chain teams to help ensure that you get your products on time.

Jim Rotz joins Southwire Canada as Vice President, Sales. Jim is an executive with 36 years of experience in the Canadian Electrical, Commercial, Industrial and Retail channels. He has held leadership positions with Fortune 500 companies, including General Electric, United Technologies and Newell Brands. He is a former EFC Board member and a former executive member of the EFC National Advisory Council.

Rob Farrell joins Southwire Canada as Vice President of Marketing and Business Development. Rob is an experienced Marketing and Sales executive with more than 25 years of involvement in the Canadian electrical products manufacturing industry at Eaton Corporation. He has held leadership positions in operations, sales and marketing and has broad experience in customer-facing functions.

Along with these organizational changes, Southwire Canada is making changes to the processes and systems required to improve all aspects of your customer experience. Our customers will start to experience these changes in the coming weeks and months.

For more information:

https://gallery.mailchimp.com/e15b3c5298cd02245d2f03c17/files/7e2e67eb-5712-4d7c-8e6f-7771636a02ee/SW_Canada_External_Organizational_Announcement_Final.pdf

 

 

Related Articles


Latest Articles


Changing Scene

  • SATCO Celebrates 60 Years of Excellence in Lighting, NUVO Marks 20 Years of Design Innovation

    SATCO Celebrates 60 Years of Excellence in Lighting, NUVO Marks 20 Years of Design Innovation

    April 10, 2026 SATCO proudly announces the celebration of its 60th anniversary, marking six decades of sustained growth, innovation, and service excellence. Concurrently, NUVO, a prominent lighting brand under the SATCO umbrella, celebrates its 20th anniversary, highlighting two decades of cutting-edge design and creative solutions for residential and commercial spaces. Founded in 1966, SATCO has Read More…

  • D.A.D. Sales Welcomes New Team Members

    D.A.D. Sales Welcomes New Team Members

    April 10, 2026 D.A.D. Sales announced the addition of Bradey Cameron as an Application Specialist on the D.A.D. Sales Solutions team, Katherine Dickson as an Account Manager on the D.A.D. Sales team, supporting Northern Alberta, and Wendy Dyble as an Account Manager / Inside Sales on the D.A.D. Customer Service Team. “Bradey brings a strong Read More…

  • Liteline Introduce New Regional Sales Manager for GTA

    Liteline Introduce New Regional Sales Manager for GTA

    April 10, 2026 Liteline announced on LinkedIn that Peter McCumber has joined their team as Regional Sales Manager for the GTA. “We are excited to welcome Peter as Liteline’s Regional Sales Manager-GTA! Peter brings more than two decades of experience in the electrical manufacturing and wholesale industry, where he has established himself as a dynamic Read More…

  • Dixon Relocates Mississauga Branch to Better Serve Customers

    Dixon Relocates Mississauga Branch to Better Serve Customers

    April 10, 2026 Dixon proudly announces the relocation of its Mississauga branch to 6197 Kennedy Road, enhancing accessibility and customer convenience. Strategically positioned along a busy corridor with excellent access to Highways 401, 410 and 403, the new 14,000-square-foot facility offers improved convenience for customers and partners. The branch features a modern storefront, an enhanced Read More…