Service Wire Co. Announces Two Sales Team Promotions

EIN ServiceWire Richards Cook 400

Feb 17, 2021

Service Wire Co. promotes Kerith Richards to Regional Sales Manager – Canada and expands Seth Cook’s sales territory to better serve the commercial and industrial markets.

Kerith Richards will serve as Regional Sales Manager based out of Service Wire’s corporate headquarters, where she will be responsible for commercial and industrial sales in all provinces. In addition, Richards will continue her role as Sales Representative for Saskatoon, Manitoba, Ontario, Quebec, Nova Scotia, New Brunswick, Newfoundland and Labrador. Richards has over 10 years of sales, customer service, and account management experience, including six years at Service Wire.

Seth Cook will assume the role of Sales Representative for the Alberta markets. Cook will continue to work with electrical distributors, contractors, engineers, and manufacturers’ representatives in British Columbia. Cook has over 11 years of sales experience, five of which have been with Service Wire.

 

 

Related Articles


Latest Articles

  • Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    By Luc Rodier, Chair of the Board of Electro-Federation Canada (EFC) The 2025 EFC Conference in Niagara was a landmark occasion—marking 30 years of innovation, collaboration, and collective progress in the Canadian electrical industry. Set against the symbolic backdrop of the Canadian-U.S. border, this year’s theme, Electrifying Connections, couldn’t have been more fitting. As President and… Read More…

  • Industrial Wiring Devices: A Brief Intro and How to Choose Them

    Industrial Wiring Devices: A Brief Intro and How to Choose Them

    June 9, 2025 Introduction: With the multitude of options on the market, it can be difficult to decide whether you need a pin and sleeve wiring device or a plug and connector in your industrial plant or facility. You might find your head swirling with thoughts about which option is best. Or you may not… Read More…

  • Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    June 9, 2025 By Electro-Federation Canada On June 3 and 4, a high-level delegation from Canada’s electrical and automation sector travelled to Montreal and Quebec City for a series of strategic meetings with Quebec government officials and key stakeholders. Organized by Electro-Federation Canada (EFC), this mission underscores the critical role the industry plays in advancing… Read More…

  • Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    June 9, 2025 By Electro-Federation Canada This year’s Annual Industry Conference, held against the breathtaking backdrop of Niagara Falls, Ontario, was a landmark event with more than 710 Electro-Federation Canada community members. More than just a celebration of our shared history, it was a launchpad for new ideas, future-based dialogue, and deeper connections.   The energy and… Read More…


Changing Scene