BeLuce Announces Two Promotions as Part of Ontario Sales Team

February 2, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

promotions
Alisha MacRitchie, BeLuce Canada, Ontario Regional Sales Manager
Vito Vetro, BeLuce Canada, GTA Contractor Sales Lead

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada

Related Articles


Latest Articles


Changing Scene

  • More Heat Pump Rebates on the Way in BC

    More Heat Pump Rebates on the Way in BC

    July 21, 2025 More British Columbians will benefit from a heat pump this summer with the B.C. government’s launch of a new program for income-qualified apartment renters and condo owners. The Better Homes Energy Savings Program Condo and Apartment Rebate will provide rebates up to $5,000 to support the purchase and installation of high-performance electric… Read More…

  • Noramco Announces Dallas Heal as Account Manager in Edmonton

    Noramco Announces Dallas Heal as Account Manager in Edmonton

    July 21, 2025 Noramco invites you to join in welcoming Dallas Heal as the company’s new Account Manager in Edmonton. Dallas brings over 20 years of hands-on experience in the electrical and construction industries, with a strong track record of leadership, technical expertise, and customer-focused service. He began his career as a Journeyman Electrician and… Read More…

  • Ontario Investing $7.5 Million to Help Businesses Go Digital

    Ontario Investing $7.5 Million to Help Businesses Go Digital

    July 21, 2025 The Ontario government is investing $7.5 million to protect small and medium-sized businesses across the province, helping them modernize and grow by adopting digital technologies. The Digitalization Competence Centre (DCC) helps companies to transition and find made-in-Ontario digital solutions with expert guidance, training and up to $115,000 in targeted grants. “Small businesses are the backbone… Read More…

  • Ontario Building New Hospital in Brantford-Brant

    Ontario Building New Hospital in Brantford-Brant

    July 21, 2025 The Ontario government is investing an additional $12.5 million to support the planning and construction of a new Brant Community Healthcare System hospital, connecting more patients and families in Brant County, Six Nations of the Grand River and surrounding communities to more convenient, high-quality care close to home. This funding builds on the… Read More…