BeLuce Announces Two Promotions as Part of Ontario Sales Team

February 2, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada