Northern Cables Welcomes Chad Rossetti as Atlantic Canada Territory Manager

June 13, 2024

Northern Cables Inc. is thrilled to announce the appointment of Chad Rossetti as the Atlantic Canada Territory Manager marking a significant step in Northern Cables’ growth into the Atlantic Canada market.

This addition to the sales team, along with the successful appointment of Mike Christiansen as Western Canada Territory Manager is another significant step in Northern’s commitment to provide world class service to the Canadian electrical distribution network.

Rossetti brings with him 19 years of experience in wire and cable manufacturing, along with 6 years of logistics expertise. He began his career with Northern Cables Inc., quickly establishing himself as a reliable and practical individual known for delivering results. Chad’s leadership qualities include team building, exceptional communication skills, and problem-solving capabilities. His ability to cultivate strong relationships with key industry players has resulted in partnerships that drive mutual success.

A few years ago, Chad and his family took a memorable vacation across the Atlantic provinces that left a lasting impression. This experience, combined with subsequent visits and close friends in the region, led Chad and his fiancée to purchase a home in PEI in December 2023. With growing ties to the region, Chad is excited to bring his industry expertise to Atlantic Canada, understanding the unique needs of the area and leveraging his knowledge to benefit both Northern Cables and its clients.

“I am thrilled to take on the role of Atlantic Canada Territory Manager,” said Chad “This position provides a fantastic opportunity to apply my experience and insights to drive growth and build strong, lasting relationships in the Atlantic Canadian market.”

Starting June 10th, Chad will oversee all sales initiatives for the Atlantic Canadian territory. He will focus on building customer loyalty by providing exceptional customer service, and innovative solutions, capitalizing on his extensive background in manufacturing and logistics.

“We are confident that Chad’s exceptional understanding of market dynamics and customer needs makes him the ideal leader to help us achieve our goals in Atlantic Canada,” said Dan Emond, Vice President of Sales & Marketing at Northern Cables. “His customer service abilities and proven leadership are exactly what we need as we continue to expand and adapt in a competitive marketplace.”

Source

Related Articles


Latest Articles

  • Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    By Luc Rodier, Chair of the Board of Electro-Federation Canada (EFC) The 2025 EFC Conference in Niagara was a landmark occasion—marking 30 years of innovation, collaboration, and collective progress in the Canadian electrical industry. Set against the symbolic backdrop of the Canadian-U.S. border, this year’s theme, Electrifying Connections, couldn’t have been more fitting. As President and… Read More…

  • Industrial Wiring Devices: A Brief Intro and How to Choose Them

    Industrial Wiring Devices: A Brief Intro and How to Choose Them

    June 9, 2025 Introduction: With the multitude of options on the market, it can be difficult to decide whether you need a pin and sleeve wiring device or a plug and connector in your industrial plant or facility. You might find your head swirling with thoughts about which option is best. Or you may not… Read More…

  • Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    June 9, 2025 By Electro-Federation Canada On June 3 and 4, a high-level delegation from Canada’s electrical and automation sector travelled to Montreal and Quebec City for a series of strategic meetings with Quebec government officials and key stakeholders. Organized by Electro-Federation Canada (EFC), this mission underscores the critical role the industry plays in advancing… Read More…

  • Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    June 9, 2025 By Electro-Federation Canada This year’s Annual Industry Conference, held against the breathtaking backdrop of Niagara Falls, Ontario, was a landmark event with more than 710 Electro-Federation Canada community members. More than just a celebration of our shared history, it was a launchpad for new ideas, future-based dialogue, and deeper connections.   The energy and… Read More…


Changing Scene