PEC Business Development with Electrical Contractors Association of Alberta

ECAA Electrical Business Development pec

February 14, 2023

Description

Course participants will acquire a basic understanding of running an Electrical Contracting business through business development, planning, operations, human resources, marketing, and customer relations. 

  • Online
  • February 22, 2023

PEC Business Development Core Competencies 

  • Business Development and Planning: Environmental scanning – current state. Mission, Goals, Strategies, Prioritization, Differentiation, Monitoring performance 
  • Operations (Products/Services): Align operational investments to strategy: Revenue/expense opportunities. Product Differentiation
  • Human Resources: Aligning HR needs with strategy. HR Administration: Recruitment, selection, onboarding and performance management 
  • Marketing: Aligning marketing initiatives with strategy. Market segmentation. Owned, paid, earned and social media. Technology – cost benefit analysis.
  • Customer Relations: Align customer programs to strategy. Target markets. Customer value proposition. Communications. Using technology and social media. Complaints, loyalty and referrals

Source

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