Greenlee JobSite Live Q&A with Jae Lee, Director of Product Management

EIN Greenlee logo 400

July 29, 2021

By Blake Marchand

Greenlee’s JobSite Live program launched as a way to complement in-person events and allow Greenlee to continue to interact with professionals during the pandemic. The program provides a resource for end-users interested in gaining more insight on new Greenlee product developments and how those products can impact the job. On the reverse side of the coin, it’s an outlet for Greenlee to engage with customers and supplant the face-to-face interaction previously fulfilled by tradeshows and in-person demos. The JobSite Live series puts on Instagram Live Q&As and demos new products such as the G1 Versi-Tugger® and 6-Ton Gator® Crimper; so that end-users can interact with Greenlee product experts as well as other trade professionals. The series also includes webinars done in collaboration with EC&M, looking deeper into topics like prefabrication and the evolution of insulated hand tools and battery operated, insulated tools.

The success of the program is another example of how the challenges of the pandemic have pushed industry to develop new best practices and diversify the ways in which we interact.

Here, Greenlee Director of Product Management, Jae Lee provides some additional insight into what goes into the program.

How does JobSite Live work, when did it launch, and what was the idea behind it?

JobSite Live is a virtual event series hosted by Greenlee that gives professionals the chance to ask questions directly to a product expert, interact with peers and ask questions about everything related to the skilled trades. Greenlee has always valued the importance of working face-to-face with professionals in the field over its 159 year history; when COVID-19 travel restrictions hit in March of 2020, that severely limited our ability to physically visit jobsites. The JobSite Live series was born out of this necessity, yet it is proving valuable in so many more ways.

The JobSite Live series of online events and offerings kicked-off in the summer of 2020 with an interactive question and answer session hosted on Instagram Live that allowed viewers to learn how certain tools could help them work more efficiently on the jobsite.

Then throughout 2020 additional pandemic cancellations and restrictions led to even more programming ideas for JobSite Live. When tradeshows went virtual or were cancelled, we turned to JobSite Live as a way to recreate the sense of community often experienced at these events. JobSite Live is our solution to providing professionals an opportunity to gather, learn from each other and experience Greenlee virtually. The key has been not only launching the program but keeping programming steady and robust – offering value with every virtual event. 

How often does the series run?

The series is held one to two times a month and includes live product demonstrations, training and direct access to product experts on electrical and utility solutions. The demos are all done virtually from our Greenlee headquarters in Rockford, Illinois.

How has the pandemic impacted Greenlee’s approach/perspective to sales and educating end-users on product features?

With tradeshows and large-scale in-person events on hold or slowed down, it was important for us to find a way to still have meaningful conversations with our end users. JobSite Live provides an opportunity to talk to and interact with customers on their schedule, giving them the educational resources and expertise with help from Greenlee. While we built JobSite Live to fill a need during COVID-19 restrictions, we definitely see how valuable it will be in the future. People can learn, listen and gather on their schedule and at their convenience and we can actively facilitate these sessions.

What has the engagement been like? Are you seeing the type of feedback you expected?

The response has been excellent. Our audience has been growing since our first JobSite Live with a recent Q&A having nearly 10,000 views. It has been great to be able to connect with professionals and answer questions they may have about our tools even if we aren’t able to meet in person. And the positive response we have received has shown us that it’s an experience we intend to continue providing for professionals even after in-person events become the norm again.

Is there any impact for Greenlee on product development? In terms of gaining insight into what product features or variations end users want to see or could benefit from.

Greenlee’s product development strives to be customer-driven. We work closely with our customers to understand the challenges of the jobsite and how we can provide tools and solutions to fit those needs. JobSite Live has provided us an opportunity to engage with our customers in new ways, creating an additional path to share what they are seeing on the job, ask questions and share needs.

Go HERE for more information

Related Articles


Latest Articles

  • Investment in Single-Family Homes Continues to Rise for April

    Investment in Single-Family Homes Continues to Rise for April

    June 14, 2024 Month over month, investment in building construction increased 4.5% to $20.4 billion in March. The residential sector was up 5.4% to $14.3 billion, while investment in the non-residential sector increased 2.3% to $6.1 billion. On a constant dollar basis (2017=100), investment in building construction increased 4.1% to $12.5 billion in March. Investment in single-family homes continues to rise Investment in… Read More…

  • Record High Levels in British Columbia’s Multi-Unit Residential Construction Intentions for April

    Record High Levels in British Columbia’s Multi-Unit Residential Construction Intentions for April

    June 14, 2024 Month over month, the total value of building permits in Canada significantly increased 20.5% to $12.8 billion in April. Construction intentions in the residential sector increased 21.0% to $8.0 billion and the non-residential sector rose 19.6% to $4.8 billion, with growth observed in all components. British Columbia posted a record high monthly total value of building permits ($3.1 billion),… Read More…

  • ECAO’s Ontario’s Energy Future Sector Analysis Report

    ECAO’s Ontario’s Energy Future Sector Analysis Report

    June 14, 2024 Driven by economy-wide decarbonization efforts in response to the global climate crisis, Ontario’s electricity sector is rapidly evolving to enable the shift from fossil-based energy sources to clean energy sources. At the same time, with electrification of industry, transportation and more, it is abundantly clear that the demand for electricity supply is… Read More…

  • Planned Shift from Gas to Electric Heat Required to Avoid High Costs and Emissions: Report

    Planned Shift from Gas to Electric Heat Required to Avoid High Costs and Emissions: Report

    June 14, 2024 New research published today by the Canadian Climate Institute finds that a system-wide shift from gas to electric heat is the lowest-cost path through the clean energy transition. The report, Heat Exchange: How today’s policy choices will drive or delay Canada’s transition to clean, reliable heat, concludes that provincial government action will be  necessary to protect reliability and… Read More…


Changing Scene

  • Danielle Mayer – 2024 ECAM Award Recipient

    Danielle Mayer – 2024 ECAM Award Recipient

    June 14, 2024 Danielle Mayer’s journey to receiving the 2024 ECAM Award is one of dedication and determination. Danielle’s interest in the electrical trade sparked when she realized its potential as a hands-on career path, prompted by the suggestion from her friends that they needed an electrician among them. Beginning her exploration of the electrical… Read More…

  • CAF-FCA Unveils Trades Talent – An Innovative Speaker Connection Service at 2024 National Apprenticeship Conference

    CAF-FCA Unveils Trades Talent – An Innovative Speaker Connection Service at 2024 National Apprenticeship Conference

    June 14, 2024 The 2024 National Apprenticeship Conference saw an exciting announcement from the Canadian Apprenticeship Forum (CAF-FCA) with the launch of Trades Talent, an innovative online service designed to connect event planners with expert speakers in the skilled trades sector. This ground-breaking platform promises to be a game-changer for those seeking knowledgeable and engaging… Read More…

  • Atkore Announces Environmental Product Declarations for Steel and PVC Conduit Products

    Atkore Announces Environmental Product Declarations for Steel and PVC Conduit Products

    Atkore Inc. announced it has published Environmental Product Declarations (EPDs) for its Galvanized Steel, Stainless Steel, and PVC Conduit & Fittings portfolios. Verified by an independent third party, each EPD contains a product’s life cycle assessment that measures its environmental impact, such as greenhouse gas emissions, energy use, water consumption, waste generation, and other factors…. Read More…

  • ECAO 2024 Douglas J.B. Wright Award

    ECAO 2024 Douglas J.B. Wright Award

    June 14, 2024 Congratulations to Mr. Allan Kellett, Co-Owner of K-Line Group of Companies, on being named the recipient of the ECAO’s 2024 Douglas J.B. Wright Award! The award was presented earlier this month as part of ECAO’s Annual General Meeting. View the LinkedIn post HERE Read More…