Are You an Employer of Choice?

November 14, 2016 

By Michelle Branigan

Canada’s Top 100 Employers released its 2017 winners on November 8. Now in its 18th year, the national competition looks to determine which employers lead their industries in offering exceptional workplaces for their employees. Employers are evaluated against eight criteria: 1) physical workplace; 2) work atmosphere and social; 3) health, financial and family benefits; 4) vacation and time off; 5) employee communications; 6) performance management; 7) training and skills development; and 8) community involvement.

Employers are compared to other organizations in their field to determine which offers the most progressive and forward-thinking programs.

The electricity industry has many human resource leaders that know how much strong human resources (HR) programs and policies contribute to their success. These leaders have put in place practices that include health and wellness programs, diversity initiatives, training opportunities and work/life balance policies, to name a few.

On the talent front we know that the competition for qualified workers will only continue to get greater, as other industries across the country look to replace the rapidly retiring baby boomer generation.

We also know that today’s workers have more choices, from where they want to live, to the type of work life balance they are willing to accept to be happy in both a professional and personal capacity. Employers will need to provide the best work environment they can if they are to attract and retain the brightest and most motivated employees. Employees who love coming to work every day are proud to represent their company, who feel respected and in turn respect their employer.

Employees who are engaged perform better, which leads to higher levels of employee satisfaction and decreased turnover, all which ultimately increases productivity and enhance the company’s bottom line.

If you haven’t yet looked at the cost of staff turnover or the impact of demotivated employees, do it now. The results — especially when tied to the cost of doing business — can be a wakeup call for employers who may have put these types of initiatives on the back burner.

The electricity industry, from manufacturers to distributors and everything in between, offers many great career opportunities for men and women across the country. To make sure that the next generation wants to work for your company, look at your own practices and ask yourself — or your staff — if they create the best working environment possible.

Here are some questions to get you started:

  1. What’s our level of turnover?
  2. Would our employees recommend the company as a good place to work?
  3. Do our employees have the opportunity to grow and develop their skills?
  4. Do we recognise staff when they have done a great job?
  5. What programs and/or policies do we have in place to support/attract the work force (e.g., peer leadership programs, leave policy, mental and physical health support, mentorship opportunities, environmentally responsible business practices).
  6. Do we communicate well with employees? Do we listen to concerns and respond accordingly?

The above list could easily reach 20 or 30. And it’s not an exercise that can be done overnight, and some cases the answers may be discouraging. You may need to make changes. Or perhaps it will inspire you, and provide you with the opportunity to better engage with your teams.

To become an employer of choice you need to demonstrate that you truly value your people and see them as a major part of your business’s success. Then the talent will come to you.

Michelle Branigan is CEO, Electricity Human Resources Canada; http://electricityhr.ca.

Related Articles


Latest Articles

  • ESA Provides an Update on its New Self-Serve Licensing Platform

    ESA Provides an Update on its New Self-Serve Licensing Platform

    March 27, 2026 In October 2025 Electrical Safety Authority (ESA) officially launched its new self-serve licensing platform, a modern system designed to transform how Master Electricians (MEs) and Licensed Electrical Contractors (LECs) manage their licensing needs. The platform replaces paper-based processes and provides a centralized, web-based experience for renewing and applying for licences, paying fees Read More…

  • BC Updates to Solar and Battery Rebate Program Come into Effect April/June 2026

    BC Updates to Solar and Battery Rebate Program Come into Effect April/June 2026

    March 27, 2026 Starting April 1, 2026, our battery rebate offer is changing. The offer will include: Applications submitted before April 1, 2026, will be reviewed under the current rebate amounts. New requirement for working with contractors Beginning June 1, 2026, solar and battery installations must be completed by a Home Performance Contractor Network (HPCN) member to Read More…

  • CSA Report: Online Sales of Unapproved Consumer Electrical Products in Canada

    CSA Report: Online Sales of Unapproved Consumer Electrical Products in Canada

    March 27, 2026 Canadian electrical regulators have identified that the online sales of unapproved consumer electrical products are of a serious concern, and with the growing number of online marketplaces globally there is likely a higher volume of unapproved, or non-compliant, consumer electrical products available for purchase to Canadian consumers. In 2025, Canadian Standards Association Read More…

  • Tackling Unsafe Electrical Products Sold Online: Key Outcomes from the National Workshop Agreement 

    Tackling Unsafe Electrical Products Sold Online: Key Outcomes from the National Workshop Agreement 

    March 27, 2026 By Electro-Federation Canada The rapid growth of e-commerce has transformed how Canadians purchase electrical products, but it has also introduced new safety risks. EFC members have been raising concerns for several years about the increasing availability of unsafe and unapproved electrical products sold online, often without clear evidence of certification or compliance with Canadian requirements. To Read More…


Changing Scene

  • Skills Ontario Supports Critical Skilled Trades Investment in the 2026 Ontario Budget

    Skills Ontario Supports Critical Skilled Trades Investment in the 2026 Ontario Budget

    March 27, 2026 — Skills Ontario welcomes the 2026 Ontario Budget: A Plan to Protect Ontario, released today by the Ontario Government and Minister of Finance Peter Bethlenfalvy, and applauds the continued commitment to investing in skilled trades, technologies, and workforce development. Skills Ontario was pleased to see the government maintain and strengthen its support Read More…

  • Toronto Hydro Launches New Pilot Program to Help Multiplex Builders Energize

    Toronto Hydro Launches New Pilot Program to Help Multiplex Builders Energize

    April 27, 2026 Toronto Hydro is launching a trailblazing customer pilot project designed to help local builders electrify multiplex housing without complex service upgrades. Through Toronto Hydro’s Multiplex PowerPlay, up to six multiplex projects can qualify to receive funding toward a smart energy load management system. Smart load management systems continuously monitor total building energy Read More…

  • Gescan and George Gordon Developments Strengthen Community Impact in Saskatchewan

    Gescan and George Gordon Developments Strengthen Community Impact in Saskatchewan

    March 25, 2026 Gescan, a Sonepar Company, is proud to highlight its continued commitment to supporting communities across Saskatchewan through their meaningful alliance with George Gordon Developments Ltd. (GGDL). With a strong focus on community development, workforce participation and inclusive growth, Gescan is working closely with GGDL to create training, employment and business opportunities for Saskatchewan residents. These efforts are particularly focused on supporting individuals Read More…

  • Electric Avenue Launches Incentive Program for EV Charging Installers

    Electric Avenue Launches Incentive Program for EV Charging Installers

    March 23, 2026 Halifax-based EV charging solutions provider Electric Avenue has announced the official launch of its new Contractor Incentive Program, a first-of-its-kind initiative in the EV charging industry, built exclusively for contractors who have completed the company’s Installer Certification course. The program rewards certified installers for every verified and networked installation they complete, offering cash Read More…