Navigant Research Report: EV Geographic Forecasts for Europe

July 12, 2019

With plug-in EV (PEV) sales on track for another record year in Europe and worldwide, understanding the geographic distribution and policies that influence PEV adoption is more important than ever for stakeholders. PEVs are increasingly being considered by more consumers as a top choice for their next vehicle purchase, more countries are implementing purchase incentives, and the price of PEV technologies continues to decline.

Model availability, consumer awareness, and infrastructure all pose challenges to PEV adoption in Europe, and globally. The number of models available in Europe is expected to increase in the next 3-5 years, especially with European automakers committing to transition to only hybrid and PEV models over the next several years. Challenges to adoption include lack of consumer awareness and charging infrastructure. However, charging technologies continue to advance, and Europe continues to see the development of public charging networks such as E.ON.

This Navigant Research report analyzes the European market conditions and country-level policies for PEVs. The study examines the next decade of the European PEV market with a specific focus on how government policies, vehicle and energy economics, and infrastructure will affect PEV population and sales growth. Sales and population forecasts of major European countries and regions by PEV powertrain type extend to 2030. Forecasts are provided by segment under conservative, base, and aggressive scenarios alongside historical data on battery EV (BEV), plug-in hybrid EV (PHEV), and overall light duty vehicle (LDV) sales and population.

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