February 27, 2020
The Alberta Electrical Alliance (AEA) proudly announces the launch of their multi-channel digital marketing platform exclusive to Alberta’s electrical industry: the Power-Up Network. The AEA’s Power-Up Network welcomes Stelpro as their premier network partner.
“We couldn’t be happier to have Stelpro on board with this exciting new initiative,” says Tara Ternes, Alberta Electrical Alliance Executive Director, “The AEA is all about the power of connection and our mission is to connect Alberta’s electrical industry in order to strengthen the industry as a whole. The Power-Up Network is an invaluable tool that’s taking that mission to a whole new level.”
Power-Up Network subscribers gain valuable exposure to the AEA’s 7,000 members and a suite of digital marketing assets designed to connect them with product manufacturers, contractors, agencies, electricians and other industry professionals. Digital marketing assets include: a year-long subscription to the Power-Up Network, custom brand microsite, social media campaign, Power-Up newsletter exposure, lead generation, search engine optimization, a live analytics dashboard, and more. Best of all, members of the Power-Up Network have the credibility of the Alberta Electrical Alliance behind them.
“We’re very happy with the opportunity to come on board with the Power-Up Network and partner with the Alberta Electrical Alliance,” says Stéphane Lettre, Stelpro Strategic Marketing Director, “We look forward to connecting with the AEA’s 7,000 members and showcasing the design and technological innovations we bring to the electric heat market, which will be well-conveyed via the dynamic microsite and social media campaign of the program.”