Ideal Announces Two New Appointments to their Industrial and Electrical Sales Teams

EIN Ideal JB WL 400

Aptil 26, 2021

Ideal Supply is proud to announce that as of January 1, 2021 they have appointed a new Sales Manager for both the Electrical and Industrial divisions.

Wayne Long (left) will serve as thier Electrical Division Sales Manager. Wayne spent 11 years with Ideal Supply in the early years of his career, and was with Benshaw Canada for 20 years in senior sales management roles in Canada and the USA before re-joining Ideal in 2017, as thier Industrial Division Sales Manager. Long is a seasoned executive and has a proven track record of building strong relationships with customers and suppliers, and as a coach to sales teams to grow businesses.

Jim Bender (right) will serve as their Industrial Division Sales Manager. Bender joined the Ideal Supply team in 1994, and has held various roles during his tenure at Ideal Supply. He has managed their Automation Group since 2000 and has been a great source of strength and leadership in this facet of the company.  His exposure to industries throughout their trading area positions him well for the challenges of leading our Industrial Team as they bring the company’s broad, and changing array of products and services to the industrial market.

If you have any questions, please contact pmackie@idealsupply.com

Related Articles


Latest Articles

  • Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    Celebrating 30 Years of Innovation and Collaboration at EFC’s 2025 Conference in Niagara

    By Luc Rodier, Chair of the Board of Electro-Federation Canada (EFC) The 2025 EFC Conference in Niagara was a landmark occasion—marking 30 years of innovation, collaboration, and collective progress in the Canadian electrical industry. Set against the symbolic backdrop of the Canadian-U.S. border, this year’s theme, Electrifying Connections, couldn’t have been more fitting. As President and… Read More…

  • Industrial Wiring Devices: A Brief Intro and How to Choose Them

    Industrial Wiring Devices: A Brief Intro and How to Choose Them

    June 9, 2025 Introduction: With the multitude of options on the market, it can be difficult to decide whether you need a pin and sleeve wiring device or a plug and connector in your industrial plant or facility. You might find your head swirling with thoughts about which option is best. Or you may not… Read More…

  • Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    Industry Leaders Head to Quebec to Strengthen Energy and Supply Chain Resilience

    June 9, 2025 By Electro-Federation Canada On June 3 and 4, a high-level delegation from Canada’s electrical and automation sector travelled to Montreal and Quebec City for a series of strategic meetings with Quebec government officials and key stakeholders. Organized by Electro-Federation Canada (EFC), this mission underscores the critical role the industry plays in advancing… Read More…

  • Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    Electrifying Connections: A Celebration of Legacy, A Vision for the Future

    June 9, 2025 By Electro-Federation Canada This year’s Annual Industry Conference, held against the breathtaking backdrop of Niagara Falls, Ontario, was a landmark event with more than 710 Electro-Federation Canada community members. More than just a celebration of our shared history, it was a launchpad for new ideas, future-based dialogue, and deeper connections.   The energy and… Read More…


Changing Scene