Ideal Supply Revamps Electrical Sales Structure with Three Key Promotions

September 2, 2024

In continuing to enhance their structure and set the stage for future growth, Ideal Supply have announced the implementation of a Northern/Southern Electrical Sales structure with the following enhancements to their Electrical Sales Team:

Wayne Long – Director of Electrical Sales, will continue to be responsible for the strategy and oversight of the Electrical division. He will focus on enhancing vendor relationships, increasing sales potential and strategic initiatives. The departments of Lighting and Projects will continue to report directly to Wayne.

Don McNichol – Northern Electrical Sales Manager, will oversee the Electrical Sales within the Northern sales region.

Don joined Ideal in 1995 working within the Listowel DC. In 1996, Don went to Stratford branch working in shipping and receiving. He worked his way to the Electrical counter in Stratford. In 1998 Don came back to the Listowel Branch on the Electrical counter. In 1999 Don moved north, to the Orillia branch to work the Electrical counter. In 2000 he joined the Electrical Sales team looking after different territories both in Electrical and Industrial divisions for 4 yrs. Since 2004 he has been in Huntsville area looking after the Muskoka/Parry Sound territory for Electrical Sales team.

Adam Coutts – Southern Electrical Sales Manager, will oversee the Electrical Sales within the Southern sales region.

Adam joined Ideal Supply in May 2000, working the nightshift in the Listowel DC.

After 1 year in the warehouse, Adam moved to the Listowel Branch to drive the delivery vans before moving to Stratford’s Electrical counter. He returned to the Listowel Branch in 2004 continuing to work on the Electrical Counter, before moving to Orangeville’s Electrical Counter in 2005.

In 2008 Ideal Supply opened the greenfield branch in Parry Sound and Adam moved north taking on the Branch Manager position. He spent 5 years in this role before returning to his current territory as the Electrical Account Manager for the past 12 years.

Source

Related Articles


Latest Articles

  • Electric Avenue Releases 2026 EV Charging Outlook

    Electric Avenue Releases 2026 EV Charging Outlook

    March 5, 2026 For contractors, engineers, developers, and fleet operators, Electric Avenue says 2026 is less about hype and more about execution. At Electric Avenue says they are leaning into this next phase, building hardware and software ecosystems that help their partners thrive in a more demanding, more data-driven EV charging market. “2026 won’t be Read More…

  • On the Path to $1 Million: Celebrating $815,509 Raised for Canada’s Children’s Hospitals 

    On the Path to $1 Million: Celebrating $815,509 Raised for Canada’s Children’s Hospitals 

    March 5, 2026 Article by Gescan Gescan is proud to share an incredible milestone: since 2022—together with our customers, supplier partners, and employees—we’ve have raised $815,509 in support of children’s hospitals across Canada. Through our annual charity golf tournaments, branch-led fundraising events and generous employee contributions, this collective effort continues to make a meaningful difference for young children and their families.  WHY THIS Read More…

  • Why Business ERP Software Integrations Matter for Modern Estimating Teams

    Why Business ERP Software Integrations Matter for Modern Estimating Teams

    March 2, 2026 By Melvin Newman, Patabid CEO Construction estimating is a high-stakes game. For large electrical contractors managing multiple projects, millions in material costs, and dozens of estimators, the margin for error is razor-thin. A misquoted job doesn’t just lose money—it can tie up crews, strain supplier relationships, and ripple through your entire operation. Read More…

  • Ontario Building and Construction Tradeswomen Statement on International Women’s Day

    Ontario Building and Construction Tradeswomen Statement on International Women’s Day

    March 2, 2026 This International Women’s Day, the Ontario Building and Construction Tradeswomen (OBCT) proudly celebrates the leadership, resilience, and collective power of women in the trades across Ontario. This year’s theme is Give to Gain, which highlights the strength of reciprocity and collective support. When tradeswomen, organizations, and communities uplift each other through generosity, opportunities for women Read More…


Changing Scene

  • Eaton Milton Facility Grand Opening

    Eaton Milton Facility Grand Opening

    March 5, 2026 Last month, Eaton celebrated the grand opening of their new Milton facility, joined by customers, industry partners, senior executives and team members. “This expansion doubles our capacity to grow with our customers, strengthens local manufacturing, and enables us to continue delivering innovative power management solutions across Canada,” said Shelly Vaz, Business Unit Read More…

  • Weidmuller Canada Welcomes Franklin Empire Inc. to PRO Partner Family

    Weidmuller Canada Welcomes Franklin Empire Inc. to PRO Partner Family

    March 5, 2026 Weidmuller Canada have announced Franklin Empire Inc. as a new member of their PRO Partner family in Ontario and Québec! “Joining at the Gold level, this marks a proud step forward in strengthening our presence and collaboration across the Ontario and Québec region,” the company said on LinkedIn. “A heartfelt thank you to Read More…

  • HELUKABEL Rebrands as HELU

    HELUKABEL Rebrands as HELU

    March 2, 2026 No longer HELUKABEL, just HELU— the idea behind this change is both deliberate and strategic as we have developed step by step from a manufacturer of only cables into an internationally leading systems supplier for electrical connection technology. In addition to cables and wires, our portfolio now includes assemblies and drag chains Read More…

  • EB Horsman & Son Expansion in Alberta: New Grande Prairie Branch Opening 2026

    EB Horsman & Son Expansion in Alberta: New Grande Prairie Branch Opening 2026

    March 2, 2026 EB Horsman & Son Expansion is excited to announce that EB Horsman & Son is expanding in Northern Alberta with a new branch coming to Grande Prairie. As one of the fastest‑growing cities in the province and a major hub for the oil and gas, forestry, and agriculture sectors, Grande Prairie is Read More…