Sonepar Rolls Out Major Digital Transformation Initiative with Solutions from Microsoft, Publicis Sapient and Hitachi Solutions


April 19,

Sonepar is announcing it has selected Microsoft, Publicis Sapient and Hitachi Solutions to help drive the company’s digital innovation in a sustainable manner. 

Over the next five years, Sonepar is investing over €1Bn in its digital transformation to focus on a personalized customer experience that makes it easy to find and purchase products – when, where, and how customers want. At the same time, Sonepar wants to promote best-in-class sustainability and provide the best associate experience for its 44,000 associates in 40 countries.  

In business, the digital revolution continues to accelerate and new technologies offer a constant stream of new opportunities. Sonepar is harnessing the potential to drive the Group’s digital transformation. This means reimagining the business for a digital age and becoming a digital enterprise. Sonepar has decided to harness technologies that can transform business processes, culture, and the customer experience.

“Sonepar is transforming the relationship between the customers and its associates, between the digital and the physical by orchestrating through its omni-channel platform a constant dialog to deliver the perfect order.  Sonepar will accomplish this via Spark, a synchronized omnichannel platform, powered by Microsoft Azure and Dynamics 365. Sonepar is teaming with Microsoft, Publicis Sapient and Hitachi Solutions,” commented Jérémie Profeta, Sonepar’s Chief Transformation Officer.

The platform is made with the intention of making customers’ – and associates’ – lives easier – easier to interact and do business with, easier to buy, easier to return, easier to arrange financing, all built on the foundations of offering the best digitized processes, no matter how they chose to connect with us.  The platform embraces all the customer and associate touchpoints: web, phone, mobile app, branches, systems to systems and delivery.

This collaboration supports Sonepar’s ambitious sustainability agenda, of which the greenhouse gas emission reduction targets have been validated by the Science Based Targets initiative (SBTi).

Sonepar’s ambition is to become the first global B2B electrical distributor in the world to offer the best omnichannel experience to all our customers. Rather than focusing on a single channel and expecting customers to use it, Sonepar is building a seamless experience across all channels – putting the power in our customers’ hands.

Sonepar has built the Sonepar Digital Factory in partnership with Publicis Sapient. Publicis Sapient is the digital business transformation hub of Publicis Group with 20,000 people and over 50 offices worldwide.  Today, this joint team boasts over 250 engineers with 15 nationalities who speak with one voice and act as one team.

“We are delighted Publicis Sapient has engaged on a long-term partnership with Sonepar to support their digital transformation. We are convinced this engagement is a game changer for the industry and will allow Sonepar to both increase associates and client satisfaction, thus bringing growth to the group”, said Lise Malbernard, Country Managing Director at Publicis Sapient France. 

“Microsoft is proud to support Sonepar’s digital transformation journey through omnichannel engagement, helping to revolutionize the company’s employee and customer engagement with Microsoft Dynamics 365’s leading customer experience capabilities across sales, marketing and customer service. We share a commitment to helping Sonepar scale their transformation and impact their market,” said Emily He, Corporate Vice President, Microsoft Business Applications & Platform.

Steven French, CEO at Hitachi Solutions Europe commented: “The core values of Sonepar and the Spark omnichannel platform; particularly around sustainability and visionary business excellence perspective perfectly match the core values of the Hitachi Group. Our team headquartered in Paris, supported by our longstanding global partnership with Microsoft, are honoured to be implementing a best-in-class global platform to underpin Sonepar’s customer and associate experience strategy”.

As customers and team members in all these global regions begin using Spark, the data touchpoints from every transaction will be collected into a single location: the Sonepar Data Lake. This will provide insights into patterns and trends, behaviors, and motivating factors. The Data Lake will also help automate processes such as taking inventories, and both streamlining and anticipating challenges related to shipping logistics.


Related Articles

Latest Articles

  • Housing Starts Flat in August

    Housing Starts Flat in August

    September 25, 2023 The trend in housing starts was flat in August at 244,507 units, up 0.8% from 242,552 units in July, according to Canada Mortgage and Housing Corporation (CMHC). The trend measure is a six-month moving average of the monthly SAAR of total housing starts for all areas in Canada. The monthly seasonally adjusted annual… Read More…

  • Lineman’s Testing Laboratories’ (LTL) Comprehensive Expertise Makes Rexel Aquisition an Ideal Partnership

    Lineman’s Testing Laboratories’ (LTL) Comprehensive Expertise Makes Rexel Aquisition an Ideal Partnership

    September 25, 2023 By Blake Marchand Earlier this year, Rexel announced the acquisition of Lineman’s Testing Laboratories (LTL), which allows Rexel to offer a complementary range of products and services and enhanced opportunities in the value-add market. LTL is a unique company with three comprehensive areas of expertise, Power Technical Services (Electrical Engineering & Substation… Read More…

  • Guillevin Code Series – New Rules Around GCFIs

    Guillevin Code Series – New Rules Around GCFIs

    September 25, 2023 By William (Bill) Burr[i] [i] William (Bill) Burr is an associate member of the Canadian Electrical Code, Part 1, Technical Committee and formerly Chair of the Canadian Advisory Council on Electrical Safety (CACES), Chief Electrical and Elevator Inspector for the Province of BC & the Northwest Territories, Director of Electrical and Gas… Read More…

  • Alberta Releases Two New STANDATA Bulletins on Permit Regulation and Utility Code

    Alberta Releases Two New STANDATA Bulletins on Permit Regulation and Utility Code

    September 22, 2023 Alberta has released two new STANDATA bulletins regarding permit regulation and the Alberta Electrical Utility Code. Electrical STANDATA, developed jointly by Alberta Municipal Affairs and the Safety Codes Council, are information bulletins containing interpretations, clarifications, recommended practices or province-wide variances on Codes and Standards matters related to the Safety Codes Act.  Permit… Read More…

Changing Scene

  • New Funding for Apprenticeship in Alberta will Create 2,000 More Seats

    New Funding for Apprenticeship in Alberta will Create 2,000 More Seats

    September 25, 2023 A $12.4-million investment from Alberta’s government will create almost 2,000 new apprenticeship seats across the province. Alberta’s economy has momentum, and more skilled labourers are needed to support the province’s workforce, especially in the construction industry. To meet growing demand for highly skilled tradespeople across sectors, and in response to feedback from… Read More…

  • ABB Expands its Pointe-Claire Installation Products Facility

    ABB Expands its Pointe-Claire Installation Products Facility

    ABB is investing CA$16 million in its Installation Products Division manufacturing facility in Pointe-Claire, Canada. Read More…

  • Enhanced GST Rental Rebate Bill Proposed for Purpose-Built Rental Housing 

    Enhanced GST Rental Rebate Bill Proposed for Purpose-Built Rental Housing 

    September 22, 2023 On September 14, 2023, the Prime Minister announced that the government will introduce legislation to enhance the Goods and Services Tax (GST) Rental Rebate on new purpose-built rental housing, to incentivize construction of much-needed rental homes for Canadians. To build more rental housing, the removal of GST will apply to new purpose-built… Read More…

  • FLO Announces Sale of First FLO Ultra Fast Chargers to Vermont Utility

    FLO Announces Sale of First FLO Ultra Fast Chargers to Vermont Utility

    September 22, 2023  FLO, a leading North American electric vehicle (EV) charging company and smart charging solutions provider, announced its first sale of the all-new, FLO Ultra fast charger to Green Mountain Power (GMP) in Vermont. Manufactured with a revolutionary flexible design, FLO Ultra provides drivers with a convenient, intuitive, and lightning-fast charging experience. These first chargers, which… Read More…