ECAA Business Development Course: Febuary 2023

November 24, 2022

Course participants will acquire a basic understanding of running an Electrical Contracting business through business development, planning, operations, human resources, marketing, and customer relations. 

PEC Business Development Core Competencies 

• Business Development and Planning: Environmental scanning – current state. Mission, Goals, Strategies, Prioritization, Differentiation, Monitoring performance 

• Operations (Products/Services): Align operational investments to strategy: Revenue/expense opportunities. Product Differentiation. 

• Human Resources: Aligning HR needs with strategy. HR Administration: Recruitment, selection, onboarding and performance management 

• Marketing: Aligning marketing initiatives with strategy. Market segmentation. Owned, paid, earned and social media. Technology – cost benefit analysis.

• Customer Relations: Align customer programs to strategy. Target markets. Customer value proposition. Communications. Using technology and social media. Complaints, loyalty and referrals.

Go HERE to register

Related Articles

IES Technical Luncheon: Lighting for Interior Living Walls and Horticultural Features

IES Technical Luncheon: Lighting for Interior Living Walls and Horticultural Features

September 6, 2023 Date: Wednesday, September 20th, 2023 Time: 12:00pm – 1:00pm In-person Fee :  $50.00 (IES Members) / $65.00 (Non-Members) / $75.00 (at the door) Virtual participation via Zoom: $25 Virtual zoom link will be available on confirmation email after registration. Presentation Summary This course is registered with AIA CES for continuing professional education…

Latest Articles

  • Declines in Ontario and Manitoba Construction Intentions Push Down the Non-Residential Sector

    Declines in Ontario and Manitoba Construction Intentions Push Down the Non-Residential Sector

    December 16, 2024 The total value of building permits issued in Canada decreased by $399.1 million (-3.1%) to $12.6 billion in October. This comes on the heels of a strong September, during which construction intentions rose by $1.3 billion to the second-highest level in the series. Despite the monthly decline in October, the total value of building permits… Read More…

  • Lighting Control Basics for Home Automation

    Lighting Control Basics for Home Automation

    By Matthew Biswas Do your eyes roll when you hear terms like Smart home technology?  Or are you a true believer?  As it turns out controlling electrical devices via low-voltage technology can be easier to implement and use than many of us thought. The Lutron Caseta system uses the internet and Radio Frequency to instantly… Read More…

  • Grounded in Ontario: The Future of Energy Storage Systems

    Grounded in Ontario: The Future of Energy Storage Systems

    December 16, 2024 Technical Advisor Trevor Tremblay explains why following best practices and relying on licensed professionals will ensure a smooth and secure transition when integrating this exciting new technology. Energy Storage Systems (ESS) are revolutionizing the way individuals and businesses manage energy, providing cost-saving opportunities, increased energy reliability, and a pathway toward sustainability. In… Read More…

  • 4 in 5 Canadians See Electrifying Public Transit as Key to Advancing Climate Action, Schneider Electric Survey Finds

    4 in 5 Canadians See Electrifying Public Transit as Key to Advancing Climate Action, Schneider Electric Survey Finds

    December 13, 2024 Schneider Electric has released new survey findings showing Canadians are increasingly concerned about the environmental impact of traditional public transit emissions. According to the survey, 83 per cent of Canadians recognize the need for electrified transit to support a sustainable future and are seeking actionable and innovative solutions to ease the nation’s… Read More…

Changing Scene