ECAA Business Development Course: Febuary 2023

November 24, 2022

Course participants will acquire a basic understanding of running an Electrical Contracting business through business development, planning, operations, human resources, marketing, and customer relations. 

PEC Business Development Core Competencies 

• Business Development and Planning: Environmental scanning – current state. Mission, Goals, Strategies, Prioritization, Differentiation, Monitoring performance 

• Operations (Products/Services): Align operational investments to strategy: Revenue/expense opportunities. Product Differentiation. 

• Human Resources: Aligning HR needs with strategy. HR Administration: Recruitment, selection, onboarding and performance management 

• Marketing: Aligning marketing initiatives with strategy. Market segmentation. Owned, paid, earned and social media. Technology – cost benefit analysis.

• Customer Relations: Align customer programs to strategy. Target markets. Customer value proposition. Communications. Using technology and social media. Complaints, loyalty and referrals.

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