Light Duty Electric Vehicle Forecast: 74,000+ by 2024

Electric Vehicle Forecast

 

A new research report estimates that Canada will have between 74,000 and 91,000 light duty (LD) plug-in electric vehicles (PEVs) on the road by 2024. In the U.S., between 860,000 and 1.2 million.

According to the Navigant Research report, Electric Vehicle Geographic Forecasts, North America is the strongest market so far for light duty (LD) plug-in electric vehicles (PEVs), with more than 133,000 sold in 2014. The report provides plug-in electric vehicle sales forecasts for North America by state/province, metropolitan area, city, and selected utility service territory.

Currently, PEV sales are concentrated in California, where the vehicles already account for over 3% of the state’s total LD vehicle market. State incentives,alongside the mandates of the California Zero Emission Vehicle (ZEV) Program, will likely continue to push PEV penetrations in the state to between 15% and 22% by 2024. Other ZEV Program participating states are expected to see similar growth. Outside of the ZEV states, PEV sales will grow most quickly in jurisdictions with large vehicle markets, high PEV incentives, well-developed infrastructure, and a high PEV index.

This Navigant Research report provides data and forecasts for LD PEV sales in North America, including U.S. states, metropolitan statistical areas (MSAs), and utility service territories and Canadian provinces and cities. The study estimates the number of vehicles that will be in use in specific geographic locations and assesses the potential impacts of anticipated PEV penetration in the most active PEV markets. Market forecasts for LD PEV sales and vehicles in use, segmented by scenario and geographic area, extend through 2024. The study also provides analysis of Navigant Research’s EV Consumer Survey, which was used to develop the PEV demographic profile.

Key questions addressed:

• Which states, provinces, and cities in North America are most likely to have the largest penetration of plug-in electric vehicles (PEVs)?

• Which metropolitan statistical areas (MSAs) and cities have demographic profiles that match the typical PEV owner demographics in the U.S. and Canada?

• What is the projected size of the North American PEV market over the next 10 years and where will sales grow the fastest?

• How many vehicles will electric utilities have to prepare for in the future?

• What are the vehicle style preferences of PEV prospects?

• What are the anticipated vehicle purchase costs of PEV prospects?

Find out more: https://www.navigantresearch.com/research/electric-vehicle-geographic-forecasts.

 

Related Articles


Latest Articles


Changing Scene

  • Delta Transformers Appoints New Representative in Ontario

    Delta Transformers Appoints New Representative in Ontario

    October 8, 2026 Delta Transformers, a Canadian manufacturer of dry-type transformers, is pleased to announce the appointment of Spectrum Power Systems as their new representative in Ontario, Canada, effective October 1st, 2026. For over 27 years Spectrum Power Systems has been representing leading electrical manufacturers throughout Ontario. The company has a strong presence in the… Read More…

  • Former Electrical Contractor Principal Arrested Following ESA Referral to Police

    Former Electrical Contractor Principal Arrested Following ESA Referral to Police

    October 8, 2026 Arrest follows ESA licence revocation, $70,000 in previous fines and new electrical safety charges   Peel Regional Police recently arrested Rahyl Hassan, principal of former Licensed Electrical Contractor, Strak Holdings Inc., following an investigation in which the Electrical Safety Authority (ESA) cooperated with police.  ESA referred concerns about potential criminal activity to Peel… Read More…

  • Federal Government Announces $2 billion Investment to Deliver One Million Home Retrofits Across Canada

    Federal Government Announces $2 billion Investment to Deliver One Million Home Retrofits Across Canada

    October 8, 2026 The federal government has announced a $2 billion investment to deliver one million home retrofits across Canada. These energy-efficient retrofits will lower heating costs for Canadians and reduce emissions. First, they are launching a new National Heat Pump Rebate to help up to 820,000 households make the switch to more efficient electric heat pumps: Heat pumps… Read More…

  • FCM and the Government of Canada Announce $66.3 M in 162 Energy Efficient Housing Projects

    FCM and the Government of Canada Announce $66.3 M in 162 Energy Efficient Housing Projects

    September 8, 2026 Funding supports homeowners and affordable housing providers in reducing energy costs and improving quality of life, while adding jobs to communities coast-to-coast  The Government of Canada and the Federation of Canadian Municipalities (FCM) today announced that $66.3 million in funding has been approved for 162 energy efficiency projects across the country. The… Read More…