Light Duty Electric Vehicle Forecast: 74,000+ by 2024

Electric Vehicle Forecast

 

A new research report estimates that Canada will have between 74,000 and 91,000 light duty (LD) plug-in electric vehicles (PEVs) on the road by 2024. In the U.S., between 860,000 and 1.2 million.

According to the Navigant Research report, Electric Vehicle Geographic Forecasts, North America is the strongest market so far for light duty (LD) plug-in electric vehicles (PEVs), with more than 133,000 sold in 2014. The report provides plug-in electric vehicle sales forecasts for North America by state/province, metropolitan area, city, and selected utility service territory.

Currently, PEV sales are concentrated in California, where the vehicles already account for over 3% of the state’s total LD vehicle market. State incentives,alongside the mandates of the California Zero Emission Vehicle (ZEV) Program, will likely continue to push PEV penetrations in the state to between 15% and 22% by 2024. Other ZEV Program participating states are expected to see similar growth. Outside of the ZEV states, PEV sales will grow most quickly in jurisdictions with large vehicle markets, high PEV incentives, well-developed infrastructure, and a high PEV index.

This Navigant Research report provides data and forecasts for LD PEV sales in North America, including U.S. states, metropolitan statistical areas (MSAs), and utility service territories and Canadian provinces and cities. The study estimates the number of vehicles that will be in use in specific geographic locations and assesses the potential impacts of anticipated PEV penetration in the most active PEV markets. Market forecasts for LD PEV sales and vehicles in use, segmented by scenario and geographic area, extend through 2024. The study also provides analysis of Navigant Research’s EV Consumer Survey, which was used to develop the PEV demographic profile.

Key questions addressed:

• Which states, provinces, and cities in North America are most likely to have the largest penetration of plug-in electric vehicles (PEVs)?

• Which metropolitan statistical areas (MSAs) and cities have demographic profiles that match the typical PEV owner demographics in the U.S. and Canada?

• What is the projected size of the North American PEV market over the next 10 years and where will sales grow the fastest?

• How many vehicles will electric utilities have to prepare for in the future?

• What are the vehicle style preferences of PEV prospects?

• What are the anticipated vehicle purchase costs of PEV prospects?

Find out more: https://www.navigantresearch.com/research/electric-vehicle-geographic-forecasts.

 

Related Articles


Latest Articles

  • Stephanie Medeiros on EV Infrastructure in Canada, Innovative Technologies, Well-Planned Charging Networks, & Commercial Fleets

    Stephanie Medeiros on EV Infrastructure in Canada, Innovative Technologies, Well-Planned Charging Networks, & Commercial Fleets

    September 3, 2026 By Blake Marchand In this Q&A with Stephanie Medeiros, the Head of Mobility at Schneider Electric Canada provides insight into her perspective on EV charging infrastructure in Canada, factors that will contribute to growing EV adoption, grid modernization for commercial fleets, the role of Vehicle-to-Grid and other innovative approaches to electrification. The focus of… Read More…

  • LEDVANCE: Understanding Light Beam Angles

    LEDVANCE: Understanding Light Beam Angles

    September 3, 2026 Light Beam Angles: How It Affects Different Types of Lighting, Where It Is Applied & What to Consider When Choosing the Right One Beam angle is important in lighting design. It determines how light spreads within a space and influences both functionality and atmosphere. By understanding beam angles, you can achieve both… Read More…

  • ITC 101 Series: Why Certifications (UL, CSA) Matter in Industrial Components

    ITC 101 Series: Why Certifications (UL, CSA) Matter in Industrial Components

    September 2, 2026 By ITC Electrical Components When selecting industrial electrical components, certification is more than a logo on a datasheet. A certification mark indicates that a product or component has been independently evaluated against specified requirements for its intended market. In North America, selecting products with the appropriate certification can affect regulatory acceptance, equipment… Read More…

  • Project Spotlight: Leigh Square Fountain

    Project Spotlight: Leigh Square Fountain

    September 2, 2026 In spring 2025, the City of Port Coquitlam unveiled a transformed Leigh Square, reimagined as a vibrant, accessible, and welcoming gathering place in the heart of downtown. At the heart of the renewed plaza, a Bellagio-style programmable dancing fountain is integrated directly into the paving—three interlocking rings where jets rise, fall, and… Read More…


Changing Scene

  • 2026 Ontario Apprenticeship Awards Call for Nominations

    2026 Ontario Apprenticeship Awards Call for Nominations

    September 3, 2026 Skilled Trades Ontario is proud to open nominations for the 2026 Ontario Apprenticeship Awards, recognizing outstanding apprentices, journeypersons, organizations and skilled trades leaders who are helping strengthen Ontario’s apprenticeship system. Award recipients will be announced at the Ontario Apprenticeship Summit on November 4, 2026, at the Toronto Congress Centre. Nominations must be submitted… Read More…

  • Bartle & Gibson Announces New Partnership with Hubbell Canada

    Bartle & Gibson Announces New Partnership with Hubbell Canada

    September 3, 2026 Bartle & Gibson Co. Ltd., an Alberta-based premier plumbing, heating and electrical distributor and Hubbell Canada have announced a new regional partnership enabling increased access to Hubbell Canada’s end-to-end electrical product portfolio across Western Canada. “With our strong presence in the west through 31 branches and counting located in Alberta, Saskatchewan, British… Read More…

  • Bartle & Gibson Opens Salmon Arm Location

    Bartle & Gibson Opens Salmon Arm Location

    September 3, 2026 Bartle & Gibson opened their new Salmon Arm location on July 20th. The Salmon Arm location features: This site is strategically positioned in the city of Salmon Arm, located near to the busy Picadilly Mall.  Salmon Arm branch is located at: 621- 10 Street SW Salmon ARM, BC V1E 1T1 Photo Source Read More…

  • MacKinnon Magnetics Announces Partnership with Resilient Sales Corporation in Northeastern Ontario

    MacKinnon Magnetics Announces Partnership with Resilient Sales Corporation in Northeastern Ontario

    September 3, 2026 MacKinnon Magnetics is pleased to welcome Resilient Sales Corporation as their newest sales agency partner. Resilient Sales will represent MacKinnon Magnetics across Northeastern Ontario, including the Districts of Muskoka and Parry Sound. Key markets include Sudbury, North Bay, Timmins, Kirkland Lake, Sault Ste. Marie, Huntsville, Bracebridge and Parry Sound. “This partnership expands… Read More…