Light Duty Electric Vehicle Forecast: 74,000+ by 2024

Electric Vehicle Forecast

 

A new research report estimates that Canada will have between 74,000 and 91,000 light duty (LD) plug-in electric vehicles (PEVs) on the road by 2024. In the U.S., between 860,000 and 1.2 million.

According to the Navigant Research report, Electric Vehicle Geographic Forecasts, North America is the strongest market so far for light duty (LD) plug-in electric vehicles (PEVs), with more than 133,000 sold in 2014. The report provides plug-in electric vehicle sales forecasts for North America by state/province, metropolitan area, city, and selected utility service territory.

Currently, PEV sales are concentrated in California, where the vehicles already account for over 3% of the state’s total LD vehicle market. State incentives,alongside the mandates of the California Zero Emission Vehicle (ZEV) Program, will likely continue to push PEV penetrations in the state to between 15% and 22% by 2024. Other ZEV Program participating states are expected to see similar growth. Outside of the ZEV states, PEV sales will grow most quickly in jurisdictions with large vehicle markets, high PEV incentives, well-developed infrastructure, and a high PEV index.

This Navigant Research report provides data and forecasts for LD PEV sales in North America, including U.S. states, metropolitan statistical areas (MSAs), and utility service territories and Canadian provinces and cities. The study estimates the number of vehicles that will be in use in specific geographic locations and assesses the potential impacts of anticipated PEV penetration in the most active PEV markets. Market forecasts for LD PEV sales and vehicles in use, segmented by scenario and geographic area, extend through 2024. The study also provides analysis of Navigant Research’s EV Consumer Survey, which was used to develop the PEV demographic profile.

Key questions addressed:

• Which states, provinces, and cities in North America are most likely to have the largest penetration of plug-in electric vehicles (PEVs)?

• Which metropolitan statistical areas (MSAs) and cities have demographic profiles that match the typical PEV owner demographics in the U.S. and Canada?

• What is the projected size of the North American PEV market over the next 10 years and where will sales grow the fastest?

• How many vehicles will electric utilities have to prepare for in the future?

• What are the vehicle style preferences of PEV prospects?

• What are the anticipated vehicle purchase costs of PEV prospects?

Find out more: https://www.navigantresearch.com/research/electric-vehicle-geographic-forecasts.

 

Related Articles


Latest Articles


Changing Scene

  • Hammond Power Solutions Appoints Linda Nadeau Sanford as Western Regional Sales Manager

    Hammond Power Solutions Appoints Linda Nadeau Sanford as Western Regional Sales Manager

    May 12, 2025 Hammond Power Solutions (HPS), a leader in dry-type transformers and power quality solutions, is pleased to announce the appointment of Linda Nadeau Sanford as the new Western Regional Sales Manager. Linda will play a key part in driving sales and revenue across the Western Canada region. She will oversee territory management, advance… Read More…

  • Susanna Zagar, Ontario Energy Board CEO, Named EHRC’s 2025 Agent of Change

    Susanna Zagar, Ontario Energy Board CEO, Named EHRC’s 2025 Agent of Change

    May 12, 2025 Electricity Human Resources Canada (EHRC) is proud to announce Susanna Zagar (she/her), Chief Executive Officer of the Ontario Energy Board (OEB), as the recipient of the 2025 Agent of Change Award. This recognition celebrates Ms. Zagar’s remarkable leadership and commitment to diversity, equity and inclusion (DEI) in the electricity sector. Since stepping… Read More…

  • AD Reports Huge Jump in Member Sales Through Three Months of 2025

    AD Reports Huge Jump in Member Sales Through Three Months of 2025

    May 12, 2025 AD reports that member sales in the first three months of 2025 increased 23% to a record $24 billion across the group’s 14 divisions and three countries. AD welcomed over 550 new members in the first quarter through both organic growth and the IMARK Electrical merger. AD members also acquired another 10… Read More…

  • Legrand Introduces Wattstopper i3 Building Management Platform

    Legrand Introduces Wattstopper i3 Building Management Platform

    May 12, 2025 Legrand® has announced the launch of the Wattstopper i3 Platform, a next-generation lighting and building intelligence solution powered by KODE Labs, a global leader of advanced smart building technology.  The partnership positions Legrand to lead the lighting controls industry into a new era of unified experiences, seamless integrations, and data-driven control, making it easier… Read More…