Rob Ruys, Regional Manager, Thomas & Betts / ABB LVP British Columbia & Mid West

Rob Ruys

Feb 26, 2016

Which would it be? NHL referee or journeyman electrician?

Both career options gave Rob Ruys an appreciation for our Canadian prairie winters, but once he was done his apprenticeship training and set his referee gear aside, it didn’t take long for Rob to realize that his back-up career plan as an electrician also held numerous opportunities within our industry in sales and management.

At the time, Rob didn’t appreciate how valuable his referee background would come to be in the years that have followed. Having thick skin as a hockey official has helped him develop as a salesperson and manager in our industry.

After a few years in sales with Westburne Saskatoon, and few more with Humboldt Electric as an estimator and project manager, Rob joined Thomas & Betts as an industrial sales rep for Saskatchewan.

Soon after he was transferred to Calgary as sales rep for T&B industrial. The larger market in Alberta was interesting with a good number of major players and big projects for him to work with and for.

Eight fast years later he moved to Winnipeg and became the Mid-West District Sales Manager. Being a new manager gave him the opportunity to develop new skills and learn how to deal with business on a different scale as well as become a team leader and grow the business.

Although the Mid-West is where this all started for Rob, being in British Columbia for the past three years as Regional Manager has provided great experience and he feels at home there.

As he was very involved in other provincial associations, Rob stepped up into this new role as a BCEA board member and has enjoyed the challenge and enjoys being part of great team. “The BCEA is the go-to group for education and training, supply chain values, social and sporting events and the place to be in our growing industry.”

This article was first published in the January 7 issue of PowerUP, a weekly newsletter published by the BC Electrical Association: http://www.bcea.bc.ca. The article has been lightly edited.

 

Related Articles


Latest Articles


Changing Scene

  • Liteline Welcome New Regional Sales Manager for GTA

    Liteline Welcome New Regional Sales Manager for GTA

    March 9, 2026 Liteline are excited to welcome Peter McCumber as Liteline’s Regional Sales Manager-GTA! “Peter brings more than two decades of experience in the electrical manufacturing and wholesale industry, where he has established himself as a dynamic and results-oriented sales professional,” the company said on LinkedIn. “With Peter’s positive attitude, commitment to excellence, and Read More…

  • New Freshco (not the grocery store) Women in Trades Bursary Supports Leadership Development Across Canada

    New Freshco (not the grocery store) Women in Trades Bursary Supports Leadership Development Across Canada

    March 9, 2026 The Canadian Apprenticeship Foundation is proud to announce the launch of the Freshco (not the grocery store) Women in Trades Bursary, a new initiative designed to support women and non-binary trades professionals in accessing professional development opportunities that strengthen leadership, confidence, and long-term career success. The bursary was established with a named Read More…

  • Eaton Milton Facility Grand Opening

    Eaton Milton Facility Grand Opening

    March 5, 2026 Last month, Eaton celebrated the grand opening of their new Milton facility, joined by customers, industry partners, senior executives and team members. “This expansion doubles our capacity to grow with our customers, strengthens local manufacturing, and enables us to continue delivering innovative power management solutions across Canada,” said Shelly Vaz, Business Unit Read More…

  • Weidmuller Canada Welcomes Franklin Empire Inc. to PRO Partner Family

    Weidmuller Canada Welcomes Franklin Empire Inc. to PRO Partner Family

    March 5, 2026 Weidmuller Canada have announced Franklin Empire Inc. as a new member of their PRO Partner family in Ontario and Québec! “Joining at the Gold level, this marks a proud step forward in strengthening our presence and collaboration across the Ontario and Québec region,” the company said on LinkedIn. “A heartfelt thank you to Read More…