Southwire Canada Makes Organizational Changes to Improve Customer Experience

Southwire Canada

September 21, 2107

Southwire Canada has made multiple process and organizational changes to help improve accessibility, accuracy, consistency, reliability, responsiveness and timeliness in all customer interactions. This includes a number of new appointments to the Southwire Canada team.

Maureen Russolo has joined Southwire Canada as Vice President, Customer Experience to lead improvement efforts. Maureen has more than 20 years of expertise in customer experience management. She led customer experience improvement efforts with Union Gas. She then managed Green Shield Canada’s national customer service operations, a team that handled all aspects of customer relationship management. Maureen will lead our Account Management, SAP and Supply Chain teams to help ensure that you get your products on time.

Jim Rotz joins Southwire Canada as Vice President, Sales. Jim is an executive with 36 years of experience in the Canadian Electrical, Commercial, Industrial and Retail channels. He has held leadership positions with Fortune 500 companies, including General Electric, United Technologies and Newell Brands. He is a former EFC Board member and a former executive member of the EFC National Advisory Council.

Rob Farrell joins Southwire Canada as Vice President of Marketing and Business Development. Rob is an experienced Marketing and Sales executive with more than 25 years of involvement in the Canadian electrical products manufacturing industry at Eaton Corporation. He has held leadership positions in operations, sales and marketing and has broad experience in customer-facing functions.

Along with these organizational changes, Southwire Canada is making changes to the processes and systems required to improve all aspects of your customer experience. Our customers will start to experience these changes in the coming weeks and months.

For more information:

https://gallery.mailchimp.com/e15b3c5298cd02245d2f03c17/files/7e2e67eb-5712-4d7c-8e6f-7771636a02ee/SW_Canada_External_Organizational_Announcement_Final.pdf

 

 

Related Articles


Latest Articles

  • Mastering Advanced Bidding Strategies in Electrical Contracting

    Mastering Advanced Bidding Strategies in Electrical Contracting

    December 1, 2025 By Melvin Newman, Patabid CEO & Ian Paterson, Patabid Client Success Manager and journeyman electrician with 30+ years of experience In the competitive world of electrical contracting, knowing how to estimate electrical jobs effectively can make the difference between winning profitable projects and watching opportunities slip away. For electrical contractors, mastering advanced… Read More…

  • Why Choosing the Right USB Charger Matters

    Why Choosing the Right USB Charger Matters

    December 1, 2025 Not all USB Chargers are Created Equal As the number of devices used daily increases, so does the need for a charger that delivers safe speeds and maximum charging potential. A high-quality USB charger delivers efficient charging without risk of damage, but the sea of USB chargers and outlets available on online… Read More…

  • How Homebuilding Incentives Can Pay Off for Cities, Homeowners and Local Economies: New Concordia Study

    December 1, 2025 A new study from Concordia University’s John Molson School of Business finds that improving housing affordability isn’t just a social good — it’s an economic growth opportunity. Build and Benefit: How Homebuilding Incentives Can Pay Off for Cities, Homeowners and Local Economies reframes housing policy reform as a sustainable fiscal growth strategy, demonstrating meaningful… Read More…

  • The Importance of HazLoc LED Lighting for Safe Workplaces

    The Importance of HazLoc LED Lighting for Safe Workplaces

    November 30, 2025 By CSC LED In Canada’s industrial lighting sector, one of the most critical yet often overlooked safety components is lighting designed specifically for hazardous locations, otherwise known as HazLoc (hazardous location) LED lighting. For workplaces dealing with flammable gases, vapours, combustible dust, or ignitable fibres, standard LED fixtures simply don’t cut it…. Read More…


Changing Scene

  • Skills Ontario Celebrates the Expansion of Trades & Tech Truck Program

    Skills Ontario Celebrates the Expansion of Trades & Tech Truck Program

    December 1, 2025 Skills Ontario is expanding its fleet of Trades & Tech mobile unit thanks to support from the Ontario Government. The government announced this morning it’s investment in Skills Ontario to expand experiential opportunities for Ontario’s future workforce.    “Ontario’s future relies on a strong, skilled workforce,” said David Piccini, Minister of Labour, Immigration,… Read More…

  • BC’s Canadian Mutual Recognition Agreement aims to Facilitate Interprovincial Trade

    BC’s Canadian Mutual Recognition Agreement aims to Facilitate Interprovincial Trade

    December 1, 2025 A new agreement signed by all provinces, territories, and the federal government will break down interprovincial trade barriers, making it easier for B.C. businesses to sell products across Canada, and for people to buy Canadian-made goods.   “When threats to Canada’s economic security land at our doorstep, we’re at our best when we work together as… Read More…

  • EB Horsman’s Commitment to Giving Back – A Year in Recap 2024/2025

    EB Horsman’s Commitment to Giving Back – A Year in Recap 2024/2025

    December 1, 2025 EB Horsman Cares is the company’s community engagement program that supports local children’s hospitals, communities, and non-profit initiatives with donations, fundraising, volunteering, and scholarships.  Since 1993, BC Children’s Hospital has been the primary recipient of EB Horsman & Son’s fundraising. However, as EB Horsman has continued to expand its businesses across Western… Read More…

  • Build Canada Homes Introduces Policy Framework to Guide its Investments in Affordable Housing

    Build Canada Homes Introduces Policy Framework to Guide its Investments in Affordable Housing

    December 1, 2025 Central to that work, the Government of Canada is stepping up with the recently launched Build Canada Homes, new federal agency with a mandate to scale up the supply of affordable housing across Canada. Build Canada Homes will also help fight homelessness by building transitional and supportive housing – working with provinces,… Read More…