Hammond Power Solutions Unveils Global Rebranding

July 10, 2023

Hammond Power Solutions (HPS) has unveiled a new brand identity. This is a significant milestone for HPS as it enters a new era of opportunity and growth.

The development of the new brand involved evaluating the existing HPS brand identity, obtaining feedback from employees, customers, and partners, and analyzing the company’s future direction. The modernized logo, colour scheme, tagline, and updated company messaging are all part of the new brand identity. The future-focused tagline, “Energizing Our World”, emphasizes the company’s goal to be a leader in the electrification of our world by providing standard and custom power conversion solutions, while positively impacting social and environmental sustainability. 

“Reflecting on our 100+ year history, the business has transformed dramatically in the way we go to market, the industries we sell to, the products we offer and how we recruit and retain employees”, stated David Kinsella, Chief Commercial Officer. “This is more than a rebrand, it’s an investment in our business, our people, and our future.  This includes creating sales segments to support new and emerging markets, expanding our product solutions offerings, investing in systems, manufacturing, and design capabilities, and creating positive employee experiences”.

Many HPS assets have been converted to the new brand identity including the website, partner tools, social media, select literature and a new video. Remaining assets will be updated throughout the rest of the year.

HPS’s focus on employees, customers and communities drives them to deliver global solutions for today’s challenges and tomorrow’s opportunities. Their new brand identity reinforces this commitment.

www.hammondpowersolutions.com

Related Articles


Latest Articles


Changing Scene

  • BC Hydro Making it Easier and More Affordable to Connect New Homes

    BC Hydro Making it Easier and More Affordable to Connect New Homes

    July 24, 2025 BC Hydro is supporting the construction of new housing developments in growing communities by advancing changes to streamline upgrades and reducing the cost of new customer connections to BC Hydro’s electricity grid. “As communities across B.C. grow, so does the need for essential housing. We are committed to ensuring we’re ready to… Read More…

  • Mitrex Sets Record with Largest BIPV Solar Panel Mural at SunRise Residential in Edmonton

    Mitrex Sets Record with Largest BIPV Solar Panel Mural at SunRise Residential in Edmonton

    July 22, 2025 Building-Integrated Photovoltaics (BIPV) manufacturer, Mitrex proudly announces that its transformative SunRise Residential project in Edmonton, Alberta, has earned the Guinness World Record for the largest solar panel mural globally. This landmark project showcases Mitrex’s innovative BIPV solar panels, blending cutting-edge solar technology with vibrant cultural artistry to redefine sustainable architecture. Sustainable Architecture with BIPV Spanning over 30,000 square feet, the Mitrex eFacade PRO plus… Read More…

  • Nexans Unveils a Cable Made with 100% Recycled Materials

    Nexans Unveils a Cable Made with 100% Recycled Materials

    July 24, 2025 Nexans has reached a major milestone in its sustainability journey by developing a prototype cable made entirely from recycled materials — a first in the company’s history. This innovation combines technical performance, industrial feasibility, and a drastically reduced environmental footprint, marking a decisive step forward in circular economy. A cross-continental success story… Read More…

  • EFC Welcomes New Manufacturer Member: MGM Transformers

    EFC Welcomes New Manufacturer Member: MGM Transformers

    July 24, 2025 Since 1974, MGM Transformers has produced tough and trusted transformers designed to get the job done right. As a leading manufacturer, the company employs a highly experienced and dedicated engineering team that excels in custom designs. MGM Transformers is committed to excellent quality and service, offering industry-leading lead times and exceptional customer service. MGM Transformers specializes… Read More…