|

IDEAL Debuts New Digital Fish Tape

July 18, 2024

IDEAL Electrical™ is preparing electricians to meet their increasing workload by incorporating efficient, time-saving new technologies into its latest products. As the emphasis on electrification and renewable energy expands, an estimated 60% of households will need to upgrade their circuit breaker to fully electrify their home. The ongoing shortage of licensed electricians only increases the burden.

As demand for electrical services increases, the need for new products that simplify and expedite an electrician’s work is more critical than ever. In response to this need, IDEAL Electrical™ is pleased to introduce a new option to its fish tape lines that will save electricians time and effort on the job: BlueView™ digital readout. With a BlueView™ screen, electricians can view the precise length of tape they have fed, improving accuracy and efficiency. In addition, the new E-Class™ fish tape line expands the IDEAL portfolio of non-conductive fish tapes and features a glow-in-the-dark eyelet.

“We’re proud to offer fish tape products with industry-leading features such as a digital readout incorporated into the handle,” said Carmen Cardillo, General Manager, North America – IDEAL Electrical™. “This technological advancement highlights our commitment to delivering electricians the superior quality, performance, and durability they’ve come to expect from IDEAL.”

HOW THE DIGITAL FISH TAPE WORKS

The launch of BlueView™ digital readout technology will enhance the existing Blued-Steel™ and S-Class® premium fish tape lines. With a BlueView™ digital screen integrated into the tape handle, electricians can easily observe the length of tape they have fed. This time-saving feature is very accurate (within 1ft), ensuring an electrician is always confident in the length of their run. The screen is also durable enough to withstand exposure to lubricants, debris, drops, and temperature extremes. BlueView™ is a versatile product that simplifies both new runs and troubleshooting old runs. Electricians will have the option to purchase 120’ Blued-Steel™ and 240’ Blued-Steel™ fish tape with a BlueView™ handle. BlueView™ technology will also be available in the IDEAL Electrical 100’ S-Class®fish tape model in fall 2024.

“With BlueView™, we’ve achieved a market-leading evolution in fish tape technology that makes electricians’ jobs easier,” said Trevor Fildes, Product Manager at IDEAL Electrical™. “An electrician using BlueView™ can quickly and easily determine the length of the run for wire needs and find locations of hang-ups during installation.”

IDEAL Debuts New Digital Fish Tape
The BlueView™ digital tape maesure readout showcasing the amount of fish tape fed.

NEW FIBERGLASS E-CLASS™ FISH TAPE OFFERS ELECTRICIANS FLEXIBILITY

 The E-Class™ fish tape with its unique glow-in-the-dark eyelet.

Another new addition to the IDEAL Electrical™ fish tape lineup is E-Class™ Fiberglass fish tape. This fish tape provides 350lbs of tensile strength at a competitive price. The E-Class™ design features a unique, glow-in-the dark molded eyelet that makes it easy to spot the end of the tape in dark jobsites. The high-quality fiberglass core provides great strength and pushing power, while the nylon round jacket offers extra durability and a smooth surface for navigating complex runs.

Like other IDEAL Electrical™ fish tape lines, E-Class™ fish tape also includes a Tuff-Grip Pro™ handle that enhances durability as well as a scannable QR-code that links to detailed operation instructions and a user guide. The E-Class™ fiberglass fish tape is nonconductive up to 1000V and is offered in 100’ and 200’ lengths.

IDEAL Electrical™ is proud to expand its electrical fish tape options with the innovative BlueView™ digital screen and the E-Class™ line. IDEAL Electrical™ remains committed to developing performance-driven and trade-focused solutions for the modern electrician.

Go HERE for more information

Related Articles


Latest Articles


Changing Scene

  • PataBid Raises $2 Million Pre-Seed Round to Modernize Construction Estimating with AI

    PataBid Raises $2 Million Pre-Seed Round to Modernize Construction Estimating with AI

    October 19, 2026 Calgary-based PataBid has raised $2 million in pre-seed funding to transform how contractors estimate complex subtrade construction projects. Led by Graphite Ventures, with participation from Sprout Fund, Bluesky Equities, Inverted Ventures and previous angel investors, the round will deepen PataBid’s AI product development capabilities, expand its supplier partnerships and distribution channels, and… Read More…

  • Rexel Canada Welcomes Rexel USA Agreement to acquire Genuine Cable Group

    Rexel Canada Welcomes Rexel USA Agreement to acquire Genuine Cable Group

    October 19, 2026 “Rexel Canada welcomes Rexel USA agreement to acquire GCG (Genuine Cable Group)—a transformational step that will strengthen our capabilities, expand our reach and support continued growth across Canada, North America and global markets,” Rexel Canada CEO, Jeffrey Moyle announced on LinkedIn. GCG is a leading specialty infrastructure platform providing wire and cable,… Read More…

  • Ontario Announces Additional Funding for Training Seats for In-Demand Careers

    Ontario Announces Additional Funding for Training Seats for In-Demand Careers

    October 19, 2026  The Ontario government has allocated 40,000 new funded seats at publicly assisted colleges and universities to connect more students to good-paying, in-demand careers. This allocation, which is part of a broader $1.7 billion investment to support a total of 70,000 new seats, supports the province’s plan to protect Ontario and build a… Read More…

  • QEII Halifax Infirmary Tower Project Reaches Milestone, Wins Collaboration Award

    QEII Halifax Infirmary Tower Project Reaches Milestone, Wins Collaboration Award

    October 19, 2026 Construction of the new acute care tower at the QEII Halifax Infirmary has reached another milestone, with the Level 8 podium structure now in place. The podium is the lower, wider portion of the building that forms the base of the 14-storey acute care tower. It will house a range of hospital… Read More…