AD Rewards Spotlight – Peter Dalton, Daltco Electric

January 21, 2021

Daltco Electric is the largest independent family-owned electrical distributor in Eastern Ontario, serving the residential, commercial, and industrial sectors with a full range of lighting, automation, and electrical products.

While Daltco Electric has been operating since 1977, the origins of the family business go back much further. In the mid 1800s, WB Dalton & Son operated as a wholesale distributer of hardware products. Peter’s father, John Dalton, grew up working in the family business, which had spanned seven generations – branching off in 1977 to start Daltco Electric. Peter joined his father 20-years later in 1997 to help lead the company into the next generation.

“When you run your own business, whether in a large or small town, it’s all about the people,” said Peter. “We want to be a market leader and you need people and resources to do that.”

The latter is why AD has been a key component to Daltco Electric, they have been a member since 1995. AD provides Daltco Electric, an independent company, with the resources they need to continue their impressive history and invest in their local region.

“AD, for us, is fundamental. As an independent company, having AD’s buying power, leverage and market presence adds to Daltco Electric’s capabilities, giving us significant clout with vendors and providing us additional financial power.” Which is on top of the various programs they offer with respect to training, marketing, e-commerce, and AD Rewards that Daltco Electric wouldn’t otherwise be able to acquire or participate in as an independent wholesaler. “It absolutely allows us to scale and have access to resources that would normally be prohibitive or really expensive.”

Daltco Electric has participated in the AD Rewards program since it was introduced, “it continues to be an important tool for us with some of our customers, primarily contractors, who like the points.”

It has been a challenging time with the impacts of a global pandemic, but Peter said Daltco Electric has been able to weather the storm and business has begun to pick up. As the economy comes around, they will look to continue their focus on investing in organic growth and supporting the local industry.