Dave Syer Appointed VP, Westburne Canada

Dave Syer Appointed VP, Westburne Canada

April 6, 2017

Effective April 24, 2017, Dave Syer will report directly to CEO Roger Little, and will be a member of the Executive Management Committee for Rexel Canada Electrical Inc. 

His responsibilities will include accountability for developing and directing strategic efforts to improve market penetration and ensure profitable growth within Westburne Canada. 

Dave will also be responsible for planning, directing, monitoring and ensuring the attainment of financial and non-financial objectives.

Dave joins Westburne from Sonepar Canada Inc., where he held the position of Vice President, Vendor Relations and Business Development. Prior to Sonepar Canada Inc. Dave held numerous management positions with Hubbell Canada LP, including Vice President, Sales and Marketing. Dave has close to 30 years of sales leadership experience within the Canadian electrical industry.

Dave holds a Diploma in Business, Marketing Management option from Ryerson University.

Related Articles


Latest Articles


Changing Scene

  • Save the Date: Ontario Apprenticeship Summit 2026 – November 4, 2026

    Save the Date: Ontario Apprenticeship Summit 2026 – November 4, 2026

    July 6, 2026 Skilled Trades Ontario (STO) is pleased to announce that the third annual Ontario Apprenticeship Summit will take place during National Skilled Trades and Technology Week. Industry partners, skilled trades professionals, and apprentices are invited to attend the Toronto Congress Centre on Wednesday, November 4, 2026. The Ontario Apprenticeship Summit 2026 is focused… Read More…

  • Fort McMurray Apprentice Electrician to Represent Canada at Skilled Canada National Competition

    Fort McMurray Apprentice Electrician to Represent Canada at Skilled Canada National Competition

    July 6, 2026 In recognition of World Youth Skills Day, which underscores the vital role of skills development among young people, Skills/Compétences Canada (SCC) is proud to officially announce the 31 talented members of WorldSkills Team Canada 2026.These young competitors will begin their training to prepare for the 48th WorldSkills Competition, in Shanghai, China, which will be held… Read More…

  • Westburne Celebrates 100 Years with Brandon Trade Show

    Westburne Celebrates 100 Years with Brandon Trade Show

    July 6, 2026 Recently, Westburne hosted over 200 guests and over 60 partners and suppliers at their Brandon Trade Show to celebrate 100 years of Westburne. “Westburne’s annual Midwest Tradeshow welcomed more than 220 attendees in Brandon this year, including representatives from over 60 partner businesses and suppliers. Taking place annually for over 15 years,… Read More…

  • B.C. Expands Energy Efficiency Program to Provide No-Cost Retrofits to Homeowners, Tenants

    B.C. Expands Energy Efficiency Program to Provide No-Cost Retrofits to Homeowners, Tenants

    July 3, 2026 Together with BC Hydro, FortisBC and Natural Resources Canada, the Province is supporting families with lower incomes to save money on their utility costs through home-energy improvements.  “We are taking action to help people lower their utility bills by expanding our home energy-efficiency programming for lower-income families,” said Adrian Dix, B.C.’s Minister… Read More…