BeLuce Announces Two Promotions as Part of Ontario Sales Team

February 2, 2024

BeLuce Canada has announced two promotions as part of its Ontario sales team.

Alisha MacRitchie has been promoted to Ontario Regional Sales Manager, and Vito Vetro will take on the role of Contractor Sales Lead in the GTA.

promotions
Alisha MacRitchie, BeLuce Canada, Ontario Regional Sales Manager
Vito Vetro, BeLuce Canada, GTA Contractor Sales Lead

“Alisha has been an integral part of the BeLuce (formerly Beghelli) family since 2008, showcasing her dedication and versatility in various roles within the organization. Over the past 5 years, she has excelled as a Sales Representative in the Greater Toronto Area (GTA), demonstrating her commitment and readiness for new challenges,” commented Justin Arghittu, VP Sales & Marketing.

“Alisha will extend her focus within the GTA, forging strong collaborations with our distributor partners and engaging with our manufacturer representatives across Ontario. Her experience and proven track record make her an ideal leader to drive BeLuce’s regional sales initiatives to new heights.”

“Furthermore, I am pleased to announce that Vito Vetro has assumed the crucial position of Contractor Sales Lead in the GTA. Renowned as BeLuce’s foremost expert in emergency lighting, Vito brings unparalleled knowledge and a steadfast commitment to mentoring our emerging sales team. His strategic emphasis on fostering close relationships within the contractor community aligns seamlessly with our vision for growth and excellence.”

“We extend our heartfelt congratulations to both Alisha and Vito, and we look forward to the continued success and growth they will undoubtedly bring to BeLuce.”

BeLuce Canada

Related Articles


Latest Articles


Changing Scene

  • IDEAL Electrical Partners with Habitat for Humanity Greater Toronto Area to Support Affordable Housing Initiatives

    IDEAL Electrical Partners with Habitat for Humanity Greater Toronto Area to Support Affordable Housing Initiatives

    August 17, 2026 Earlier this month, approximately 30 IDEAL Electrical employees and skilled electricians volunteered alongside Habitat for Humanity Greater Toronto Area (GTA) to help construct Countryside, an affordable 15-unit townhome development in Brampton that will welcome families later this year. Volunteers assisted with electrical wiring and rough-in installation and provide general construction support, helping… Read More…

  • Hubbell Canada Forms Strategic Alliance with Mac’s II Agencies to Strengthen Harsh & Hazardous Market Presence in British Columbia

    Hubbell Canada Forms Strategic Alliance with Mac’s II Agencies to Strengthen Harsh & Hazardous Market Presence in British Columbia

    August 17, 2026 Hubbell Canada is pleased to announce a new strategic partnership with Mac’s II Agencies, effective August 1, 2026, to represent Hubbell Canada’s Harsh & Hazardous portfolio throughout British Columbia. This newly formed alliance further strengthens Hubbell Canada’s commitment to serving customers operating in some of the most demanding industrial environments, while supporting… Read More…

  • AEA Scholarships and Bursaries Apply by August 31st

    AEA Scholarships and Bursaries Apply by August 31st

    August 17, 2026 The Alberta Electrical Alliance is proud to support our industry with over $320,500 of postsecondary scholarships for current members and their children. Your participation in AEA events helps fund AEA scholarships and build our industry’s future. AEA Sponsored Scholarships Open to employees, dependents, and children of parents who are members of the… Read More…

  • Contractors’ Corner at the 2026 NETCO Conference

    Contractors’ Corner at the 2026 NETCO Conference

    August 17, 2026 ECAO and CECA look forward to joining industry leaders at the NETCO – National Electrical Trade Council 2026 Conference for an important conversation on AI and its growing role in electrical contracting. R. Graeme Aitken, Executive Director of ECAO, Terry Milot, President of the Canadian Electrical Contractors Association, and Témoc Vega, PhD,… Read More…