EWEL Launches New Ecommerce Website, Expanding Accessibility to Quality Electrical Products

May 3, 2024

EWEL is happy to announce the launch of its new ecommerce platform www.ewel.ca, ushering in a new era of digital accessibility and convenience for customers.

The new B2B & B2C ecommerce website offers a variety of quality electrical products, ranging from house wire and LED light bulbs to industrial transformers and panelboards. With a steadfast commitment to enhancing the customer experience, EWEL prioritizes platform usability and expanding its range of products, ensuring easy purchasing for all users.

“EWEL is proud and excited to enter the digital age with the launch of our ecommerce website,” said Mike Gravel, Ecommerce Business Manager at EWEL. “Our goal is to provide customers with the service and selection they expect from us and empower them to browse and purchase electrical gear anytime, anywhere, on any device.”

Key features of the new ecommerce platform include:
  • Convenience and Accessibility 24/7: Customers can now browse and purchase electrical supplies at their convenience, with access to real-time product inventory levels and pricing.
  • In-Stock Products: EWEL currently offers in-stock products with real-time inventory levels by branch, with plans to expand the product selection in the coming year to include backordered items.
  • Ease of Ordering and Reordering: The user-friendly interface allows customers to place orders and reorder frequently purchased items with just a few clicks, using the Lists feature.
  • Fast and Reliable Delivery: EWEL offers fast and reliable delivery services, including next-day delivery options for urgent requirements and flexible scheduling to accommodate customer preferences.
  • Expert Advice and Support: In addition to purchasing products, customers can access expert advice and support through the ecommerce platform via the Contact form or by texting us at 780 451 2311.
  • Existing Customer Benefits: Existing EWEL customers can link their accounts online to access special pricing and view their order history. For assistance, customers can contact websupport@ewel.ca.
  • Customization and Personalization: The platform offers personalized recommendations based on past purchases or browsing history, as well as the ability to create custom product lists tailored to specific projects or requirements.
To celebrate the launch of the new EWEL.ca, we’re offering a 5% discount on your first order. Simply visit our website and start shopping today! Your promo code is LAUNCH2024

“Our mission at EWEL is to advance the business of electrical wholesaling by partnering with top brands, delivering superior service, and selling quality electrical products,” said Iryna Mazepa, Ecommerce/Marketing Director. “With our new ecommerce platform, we’re excited to extend our reach and deliver our signature EWEL service both online and offline.”

Source

Related Articles


Latest Articles


Changing Scene

  • IDEAL Electrical Partners with Habitat for Humanity Greater Toronto Area to Support Affordable Housing Initiatives

    IDEAL Electrical Partners with Habitat for Humanity Greater Toronto Area to Support Affordable Housing Initiatives

    August 17, 2026 Earlier this month, approximately 30 IDEAL Electrical employees and skilled electricians volunteered alongside Habitat for Humanity Greater Toronto Area (GTA) to help construct Countryside, an affordable 15-unit townhome development in Brampton that will welcome families later this year. Volunteers assisted with electrical wiring and rough-in installation and provide general construction support, helping… Read More…

  • Hubbell Canada Forms Strategic Alliance with Mac’s II Agencies to Strengthen Harsh & Hazardous Market Presence in British Columbia

    Hubbell Canada Forms Strategic Alliance with Mac’s II Agencies to Strengthen Harsh & Hazardous Market Presence in British Columbia

    August 17, 2026 Hubbell Canada is pleased to announce a new strategic partnership with Mac’s II Agencies, effective August 1, 2026, to represent Hubbell Canada’s Harsh & Hazardous portfolio throughout British Columbia. This newly formed alliance further strengthens Hubbell Canada’s commitment to serving customers operating in some of the most demanding industrial environments, while supporting… Read More…

  • AEA Scholarships and Bursaries Apply by August 31st

    AEA Scholarships and Bursaries Apply by August 31st

    August 17, 2026 The Alberta Electrical Alliance is proud to support our industry with over $320,500 of postsecondary scholarships for current members and their children. Your participation in AEA events helps fund AEA scholarships and build our industry’s future. AEA Sponsored Scholarships Open to employees, dependents, and children of parents who are members of the… Read More…

  • Contractors’ Corner at the 2026 NETCO Conference

    Contractors’ Corner at the 2026 NETCO Conference

    August 17, 2026 ECAO and CECA look forward to joining industry leaders at the NETCO – National Electrical Trade Council 2026 Conference for an important conversation on AI and its growing role in electrical contracting. R. Graeme Aitken, Executive Director of ECAO, Terry Milot, President of the Canadian Electrical Contractors Association, and Témoc Vega, PhD,… Read More…