Intralec Electrical Products Unveils New Brand Identity

June 28, 2024

Intralec, a leading representative for electrical manufacturers, is proud to announce the launch of its new brand identity. This comprehensive rebrand reflects the company’s evolution and commitment to innovation, excellence, and customer satisfaction.

“This change in our brand identity is a significant milestone for Intralec as it signifies a strategic view of our future path,” said Cindy Doherty, President of Intralec. “It captures the essence of our evolving role and represents our dedication to continuous improvement and innovation. We believe this new brand identity reflects our market presence and value proposition to strengthen our relationships with suppliers and partners as the industry undertakes big changes for advancement.”

“Our rebranding includes a new logo and colour palette featuring a gradient from the mint green that signifies the cleaner alternatives electrical products provide to a deep navy blue that keeps us [Intralec] tied to our history as a company,” added Daniela De Marco. “But it’s more than that; it is about the role of the manufacturers’ rep to power connections forward with valuable information, insights and relationships to build a cohesive and inspiring brand experience that aligns with our suppliers’ strategic values. We are excited to embark on this new chapter.”

“After 46+ years in the business, this move forward is a testament to our dedication to evolving with the industry. It communicates our mission effectively and reinforces our commitment to delivering excellence and value in every partnership,” said Greg Moylett, VP of Distribution Sales.

“We’re elevating our brand to reflect our growth and the dynamic nature of the industry and also our commitment to project sales,” said John Hadley, VP of Project Sales. “We are focused on enhancing our project capabilities and ensuring that our brand speaks to the innovative and collaborative approach we bring to every project. This rebrand underscores our commitment to supporting our clients with the best solutions and expertise.”

To celebrate the rebrand, Intralec soft-launched the new identity at various industry events. Over the coming weeks, the updated visual identity will be rolled out across all company communications, a new website, marketing materials, and digital platforms.

Source