Specified Technologies Inc. Forges Strategic Partnership with Sales Outsource Solutions to Expand Canadian Market Share

July 15, 2024

Specified Technologies Inc. (STI), a leader in innovative fire protection solutions, proudly announces its continuing expansion into the Canadian market through a strategic partnership with the national sales firm Sales Outsource Solutions (SOS).

This partnership marks a significant milestone in Specified Technologies Inc.’s expansion strategy, aiming to further entrench their firestop solutions in the Canadian Telecommunications and Electrical sectors.

Specified Technologies Inc. brings extensive expertise and a diverse portfolio of solutions to address the unique needs of the Canadian market. The collaboration with Sales Outsource Solutions, a trusted name in Manufacturer Sales Representation, will play a crucial role in expanding the reach of STI’s products into the Canadian marketplace.

Brian Didone, National Director – Conduit Solutions for Sales Outsource Solutions, commented, “We are extremely excited to be adding STI’s first-in-class line of passive firestop products to our conduit solutions and cabling offering. STI is globally recognized as a pioneer in this field and their products complement our solutions across all of our pillars. Our SOS team is proud to be partnering with STI and look forward to growing their footprint in Canada.”

The conduit systems approach by Sales Outsource Solutions began early in 2024. Conduit represents the backbone of every installed cable regardless of composition, application, signal, or voltage. By having access to all conduit types, SOS offers customers a choice in both material and installation method. This market approach ensures that Specified Technologies Inc.’s fire protection solutions can be seamlessly integrated into any project, assuring overall safety and compliance with engineered solutions. With SOS’s conduit and cable expertise, Specified Technologies Inc.’s firestop products can be effectively utilized in a wide range of applications, providing comprehensive protection for infrastructure projects across Canada.

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