LEDVANCE in Canada — Building on a Legacy of Innovation and the SYLVANIA Brand

Ledvance

October 4, 2016

Julie Kerr 

LEDVANCE GmbH, a new legally independent lamp manufacturing company born out of the former Osram Lamps business division, aims to bring forward “an almost incomparable depth of experience in terms of light, successful products with strong brands, and high-impact sales team.”

With its newly found independence, the company will be able to solidify its position as one of the world’s leading lamp manufacturers. They will be flexible enough to adapt and respond to the ever-changing market landscape, while continuing to pursue new business options, such as intelligent, networked products.

The name LEDVANCE holds a significant importance to the company and directly reflects the values and standards that it wishes to uphold as it enters the market. “LED” refers to the core product of the business being “light-emitting diode” (LED) technology, but also signifies the triumph of the product itself in today’s market. “ADVANCE” on the other hand, conveys a dedication to forward thinking and a commitment to innovation.

The company will maintain the extensive SYLVANIA product lines, which include incandescent lamps, halogen light sources, fluorescent tubes, and high-pressure discharge lamps, while adding over 200 new LED lamps with innovative technologies in connected lighting solutions, as well as a number of indoor/outdoor industrial and commercial LED lights and panelling with features such as beautiful sleek finishes, lightweight designs, dimming options, and emergency backups.

In the new LEDVANCE in Canada, the company will be able to deliver more quality products to the market more quickly due to their collaborative approach of having quality, R&D, and product development teams all working simultaneously. John Preville, President and CEO of LEDVANCE LTD, cited the new SYLVANIA Contractor Series LED portfolio as an excellent example of how the new companies’ efficiencies are delivering: “This robust family of LED lamps and downlight kits delivers quality light for practically any socket at cost effective price points.”

In Canada, LEDVANCE will utilize and leverage existing products from SYLVANIA across all categories. The benefit for distributors will be a larger, more diverse product offering, from a brand they know and trust.

The company will be opening a new Canadian headquarters in Mississauga, ON that will be a progressive office environment that will mirror their commitment to innovation and the Canadian market.

Looking forward, LEDVANCE is up to the challenge of adapting to the rapidly changing industry landscape, as can be demonstrated by their great emphasis on retrofit solutions, smart lighting, and an increased investment in developing both traditional lighting and LED components with their global reach.

EIN had a first look at some of the specific products at an exclusive media event hosted by LEDVANCE LTD earlier this summer. For photos and more information, click here: https://electricalindustry.ca/changing-scenes/2360-sylvania-celebrates-ledvance-with-launch-party

 

 

 

 

 

 

 

 

 

As of July 2016, LEDVANCE is active in more than 120 countries and employs approximately 9,000 employees.

Find out more about SYLVANIA products from LEDVANCE here: https://www.sylvania.com

Julie Kerr is Associate Editor / Research Associate, Electrical Market.

Related Articles


Latest Articles

  • New STANDATA Interpretation & Variance: Use of Neutral Conductors in Consumer’s Service Reporting of Electrical Incidents

    New STANDATA Interpretation & Variance: Use of Neutral Conductors in Consumer’s Service Reporting of Electrical Incidents

    October 6, 2025 There are two new STANDATA releases for the province of Alberta: The purpose of these two releases is to clarify requirements for reporting electrical incidents in Alberta and to permit the use of underground service entrance cable (USEB) with a bare neutral conductor in underground installations at service entrance equipment. STANDATA variance… Read More…

  • BizEnergySaver Program Available in Toronto & Ottawa

    BizEnergySaver Program Available in Toronto & Ottawa

    October 6, 2025 Commercial buildings in Ottawa and Toronto’s Richview South area can receive direct installation and instant discounts on energy-saving equipment upgrades for lasting benefits. The Save on Energy BizEnergySaver program is designed to help industrial, commercial and institutional (ICI), and multi-residential building owners and operators make equipment improvements to reduce their energy consumption…. Read More…

  • Electrical Industry Day of Recognition – October 6, 2025: John’s Story

    Electrical Industry Day of Recognition – October 6, 2025: John’s Story

    October 6, 2025 The Electrical Injury Day of Recognition is sponsored by the Electrical Contractors Association of Alberta, the Canadian Electrical Contractors Association, the Electrical Contractors Association of British Columbia, and the National Electrical Trade Council. The Canadian electrical industry is calling on all tradespeople and those who benefit from them, to set aside October 6 as a day… Read More…

  • Research Report: Visible and Invisible Consequences of Electrical Injury

    Research Report: Visible and Invisible Consequences of Electrical Injury

    October 6, 2025 This report was produced by the Infrastructure Health & Safety Association (ISHA). You can find the report, as well as sources on their website. This report has been written by Dr. Manuel Gomez, director of the St. John’s Rehab Research Program at Sunnybrook Health Sciences Centre in Toronto. Electricity is an important… Read More…


Changing Scene

  • Ontario Takes Next Step in Bowmanville Hospital Expansion

    Ontario Takes Next Step in Bowmanville Hospital Expansion

    October 6, 2025 The Ontario government is marking a key milestone in delivering high-quality hospital care for families in Durham Region by issuing a Request for Proposals (RFP) to select the team that will lead the expansion and revitalization of Lakeridge Health’s Bowmanville Hospital. This project will mark one of the largest redevelopments at Lakeridge… Read More…

  • Nova Scotia Takes Further Steps to Unlock Development in Halifax

    Nova Scotia Takes Further Steps to Unlock Development in Halifax

    October 6, 2025 Nova Scotia is taking more action to support housing growth in Halifax Regional Municipality (HRM), issuing new orders and moving policies forward. The measures include Municipal Affairs Minister John Lohr designating HRM as an interim planning area. Under this order, new minimum planning requirements for HRM take effect immediately. The designation also enables… Read More…

  • E.B. Horsman & Son Announces Stephen Murray as New Calgary Branch Manager

    E.B. Horsman & Son Announces Stephen Murray as New Calgary Branch Manager

    October 6, 2025 EB Horsman & Son is pleased to announce the appointment of Stephen Murray as Branch Manager of its Calgary location, effective Tuesday, September 3, 2025. Stephen Murray brings over two decades of experience in the industrial automation sector, where he has built a strong reputation for driving growth, expanding market presence, and… Read More…

  • E.B. Horsman & Son Announces Maxim Laberge as New Process Instrumentation Manager

    E.B. Horsman & Son Announces Maxim Laberge as New Process Instrumentation Manager

    October 6, 2025 EB Horsman is excited to welcome Maxim Laberge as its new Process Instrumentation Manager. Maxim Laberge brings over 25 years of experience in electrical, instrumentation, and control systems, with a proven record in business development, client engagement, and strategic project leadership. He is known for his consultative approach, combining technical insight with… Read More…